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Panasonic’s “Shoot It. Share It” Video Contest Returns

Panasonic announced its second annual “Shoot It. Share It” video competition for users of its AG-AF100 large image HD cinema camera.

For more information visit: www.ShootItShareIt.com


Unedited press release follows:

Panasonic’s Second Annual ‘Shoot It. Share It’ On-Line Video Contest to Showcase AG-AF100 Large Imager HD Camera Projects

Entrants in Six Categories Compete for Production Gear Valued at $5,000+

SECAUCUS, N.J.– Panasonic today debuted its second annual “Shoot It. Share It” on-line video competition for users of its popular AG-AF100 large image HD cinema camera. From February 6th through March 7th, Panasonic is accepting video contest entries from users of the AF100–the industry’s first professional micro 4/3-inch video camcorder optimized for high-definition video recording–for the opportunity to showcase their creative work and win valuable production equipment.

At www.ShootItShareIt.com, contestants* can submit up to five videos (each up to five minutes in length) in six categories — nature, short film, commercial, music video, documentary or student — demonstrating their creative work with the AF100. A grand prize, consisting of a Panasonic 42” TH-42BT300U Pro Plasma Reference Monitor plus a Vocas Micro Four Thirds to Prime Lens Adapter (valued at more than $5,000), will be awarded to the contest winner. A Vocas Matte Box and Rail system will be awarded to each of the category winners.

From March 12th through April 4th, the public can choose among 18 semi-finalists (three per category) and vote on-line at ShootItShareIt.com for the first-place winner in each category. A panel of judges will select the grand prize winner.

The category winners and the grand prize winner will be announced during the NAB 2012 show in Las Vegas, NV (April 16-19), as well as on the contest web site.

For complete contest rules and to learn more about the “Shoot It. Share It” video contest, visit www.ShootItShareIt.com.

A social media release is available here, or read more about the “Shoot It. Share It.” contest on The Critical View.

* Eligibility: Shoot It Share It (the “Contest”) is open only to legal residents of the fifty (50) United States and the District of Columbia who have Internet access and access to a Panasonic AG-AF100.

About the Panasonic AG-AF100
The AF100 incorporates a large 4/3-inch, 16:9 MOS imager (with an imaging area just slightly smaller than 35mm cinema film) that minimizes skew with fast imager scanning, and incorporates an optical low pass filter for elimination of aliasing and moiré. The camcorder records 1080 at 60i, 50i, 30P, 25P (Native) and 24P (Native), and 720 at 60p, 50p, 30p, 25p and 24p native in AVCHD’s highest-quality PH mode (maximum 24Mbps). The AF100 also records in AVCCAM’s HA (17Mbps) and HE (6Mbps) modes, 1080i only. Ready for global production standards, the camcorder is 60Hz and 50Hz switchable. Equipped with an interchangeable micro 4/3-inch lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes. Variable frame rates (VFR) are available in 1080p, selectable in 20 steps from 12p to 60p at 60Hz and 20 steps from 12p to 50p at 50Hz. The camcorder has a built-in stereo microphone and features two mic/lines, switchable XLR inputs with +48V Phantom Power capability. For more information, visit www.panasonic.com/broadcast.

Panasonic Solutions for Business
Through its broad range of integrated business technology solutions, Panasonic empowers professionals to do their best work. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to reach their full potential, achieve competitive advantage and improve outcomes. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at www.panasonic.com.

About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking (http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx). As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/eco/ecoideas/. Information about Panasonic and its products is available at www.panasonic.com.

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