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Unedited press release follows:
Pandora Adds In-Home Connected Devices to its Multi-Platform Advertising Network
new platform turns up the volume on audio ads
OAKLAND, Calif., Sept. 29 — Pandora, the leading personalized radio service, today announced that it will now offer advertising inventory on in-home connected devices such as televisions, Blu-ray players, table-top radios and digital media players. Campaigns on Pandora already play to consumers through PCs, smartphones and the iPad.
The new sponsorship opportunity will be available to only six advertisers a month; each with category exclusivity. Audio ads will have the strongest presence on consumer electronic devices, and campaigns that run on that platform will also run on the Pandora web and mobile platforms.
Chief Revenue Officer John Trimble said, “Pandora is everywhere consumers are and that means that our advertisers are too. We offer a powerful media mix and cross-platform reach that effectively leverages different platforms to reach engaged consumers. Campaigns on this newest platform will primarily feature audio ads, which create a more lasting and emotive connection with consumers. The ability for brands to connect with consumers using audio ads on an in-home device is a new and exciting opportunity in our results-driven arsenal.”
Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora’s personalization – using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.