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Parks Announces Agenda for Amsterdam Summit

Parks Associates announced the agenda for CONNECTIONS Europe: Monetizing Connectivity and User Experiences, which the research firm will host on April 27, 2010, in Amsterdam.

According to the statement, CONNECTIONS Europe is an executive summit featuring European and international consumer research, top executives, and innovative companies in the digital living markets. The summit will examine business models and challenges related to digital media, including the potential of 3D video in the home, the role of value-added services in building ARPU, monetization of over-the-top content, and the challenge of pushing content to multiple connected CE, including smartphones and other mobile devices.

“The annual sales/installations of connected CE in Europe will exceed 80 million by 2014,” said Kurt Scherf, vice president, principal analyst, Parks Associates. “These connected set-tops, Blu-ray players, and TVs will open new avenues for digital media, and at CONNECTIONS Europe, we will explore the opportunities emerging from these new layers of connectivity in the home.”

The preliminary agenda for CONNECTIONS Europe features the following sessions:

– Bringing the Content
– Extending the Video Experience to Multiple Screens
– Controlling the Experience
– Value-added Services & the Video Ecosystem
– Mobile Video: The Cloud, the App Store & the Connected Home

CONNECTIONS Europe will feature Parks Associates’ expert consumer and industry research, with the company’s analysts presenting data from consumer research projects including All Eyes on Video, Consumer Decision Process, Residential Energy Management, and Digital Media Evolution.

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