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Polaroid Launches RealD Certified Premium 3D Eyewear

Polaroid Eyewear and RealD Inc. announced that they have signed a global license agreement to use the RealD brand in conjunction with the launch of a new generation of curved 3D glasses – Polaroid Premium 3D Eyewear.

According to the statement, under the terms of the agreement, Polaroid Eyewear will distribute its RealD certified Polaroid Premium 3D Eyewear line to movie theaters and cinemas, eye care professionals and other retail channels through its global network of subsidiaries and distributors. Polaroid Premium 3D Eyewear will be compatible with all RealD 3D enabled movie theatres around the world.

“RealD is excited to partner with a brand like Polaroid that has a heritage in polarizing lens technology,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “Polaroid Premium 3D Eyewear promises a range of custom frames with precisely curved lenses so moviegoers can fully experience RealD 3D with an uncompromising field of vision and a pair of glasses to match their personal style.”

Polaroid Eyewear’s launch collection features a range of designs to satisfy demand from all types of movie-goers. And prescription lens wearers are not forgotten, with a range of premium 3D cover styles that fit over any optical frame. There is even a junior style for the younger audience. The collection has been developed under the umbrella of a full 3D vision marketing concept, supporting an easy-to-handle sales system in movie theatre and cinema lobbies, and professional optical and retail channels and will be available soon. All styles feature Polaroid Eyewear’s unique 3D formed lenses, differentiating the product from standard 3D cinema glasses provided at theatres and similar products currently available on the market. The product is also fully UV-protective so that a consumer can choose to wear the product outdoors without risk of UV damage.

“We are a brand that is all about technical innovation, style and great value for the money” said Andy Suszko, President of Polaroid Eyewear. “This endorsement from RealD recognizes the high quality of our 3D lenses, made possible only by our unique, patented ThermoFusion Technology, the same technology used to make our linear polarized lenses for the highly successful sunglass collections we sell worldwide. We are delighted to be associated with RealD and look forward to working closely with them and their other technology partners as 3D pushes into the consumer electronics mainstream.”

According to a Polaroid Eyewear spokesperson, all adult styles in the collection will retail for $29.95 and children’s styles for $25.95.

Polaroid’s Premium 3D glasses can be used at home with a passive circular polarized television, as well as in the theaters and will be available November 2010.

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