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Primera Lowers Blu-ray Disc Publisher Price

Primera Technology announced that it has reduced the retail price of its Bravo SE Blu Disc Publisher (DP-SE Blu in Europe, Scandinavia and Middle East) from US $2995 to $2495.

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Unedited press release follows:

Primera Announces New Lower Pricing on Bravo SE Blu Disc Publisher
Bravo SE Blu Disc Publisher now being sold at new lower price.

PLYMOUTH, MN, USA (October 4, 2011) — Primera Technology, Inc., the world’s leading manufacturer of CD/DVD and Blu-ray Disc™ Publishers, today announced a price reduction on its popular Bravo SE Blu Disc Publisher (DP-SE Blu in Europe, Scandinavia and Middle East). The previous price was $2995 (MSRP). Beginning today, the new price is $2495 (MSRP).

Bravo SE Blu is an all-in-one disc publishing system and CD/DVD and Blu-ray Disc duplicator. It combines fast, automated robotic duplication along with full-color, 4800 dpi direct-to-disc printing. Bravo SE Blu is ideal for producing discs either one at a time with unique content or larger jobs of up to 20 discs at a time.

“We’re pleased to make Bravo SE Blu available at a new, lower price,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Now you can produce quantities of professional-grade CDs, DVDs and Blu-ray Discs all on one machine for a much lower price than ever before.”

Bravo SE Blu is perfect for a wide variety of light- to medium-duty disc publishing jobs. Just a few of the most popular applications include video and music content, wedding and event videography, corporate videos, independent films and much more.

Features of the Bravo SE Blu include:

• Up to 20-disc capacity using CDs, DVDs and Blu-ray Discs
• Blu-ray Disc recordable drive with eSATA interface for true 12x BD-R recording speeds
• 4800 dpi print quality
• Seventh-generation disc picking mechanism
• Compatible with Windows XP/Vista/7 and Mac OS X 10.6 (or higher)

Bravo SE Blu Disc Publishers are available from Primera’s resellers and distributors worldwide.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Its products are sold in over 167 countries and have been installed at more than 85 percent of Fortune 100 companies.

More information about Primera, its history and products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to

In Europe and Scandinavia, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at

In Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 8586 3030, by FAX at +852-3014-7827 or by email at

For Latin America, contact Primera Latin America in Brazil by phone at +55 11 26 26 80 17, by FAX at +55 11 39 58 04 88 or by email at