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Primera Unveils Bravo SE-3 Optical Disc Publisher

Primera Technology announced its new Bravo SE-3 Blu-ray Disc (BD), DVD and CD disc publishing, duplication and label printing system.

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Unedited press release follows:

Primera Introduces Bravo SE-3 Disc Publisher

Automated disc copier/printer offers faster print speeds, improved print quality and USB 3.0.

PLYMOUTH, Minn., July 5, 2016 — Primera Technology, Inc., one of the world’s leading manufacturers of specialty digital printers, today announced its new Bravo SE-3 Disc Publisher.

Bravo SE-3 is an updated version of the world’s best-selling automated disc publisher of all time. Just like Primera’s other Bravo-series disc publishers, it burns and prints quantities of CDs and DVDs automatically and hands-free. Bravo SE-3 is unique as it is Primera’s lowest cost automated burn-and-print system. Among other new features, Bravo SE-3 prints up to 270% faster than the previous model (when printed with comparable print quality). A built-in high-speed disc recorder burns CDs and DVDs at the fastest possible speeds. A Blu-ray Disc™ recorder is optionally available.

Despite the decrease in sales of physical discs containing pre-recorded music or movies, optical media continues to thrive in a host of varied applications. Just a few include military and government, churches, schools and universities, hospitals for PACS/DICOM, law enforcement, recording and video production studios, television stations, archival and much more.

“For an entry-level unit, Bravo SE-3 has very strong capabilities,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Its all-new print head technology delivers not only 270% faster print speed, but also improved print quality. Discs burned and printed on Bravo SE-3 look incredible. In addition, USB 3.0 delivers BD-R burn times that are almost twice the speed as before.”

Features of the new Bravo SE3-series include:

• USB 3.0 – delivers the fastest possible recording speeds on CD-R, DVD-R and BD-R media
• One high-yield, tri-color ink cartridge – delivers low ink cost per disc
• 4800 dpi print quality
• Compatible with Windows 7/8/10+ and Mac OS X 10.7 (or higher)
• Optional LG Blu-ray Disc recordable drive

Pricing and Availability

Three models are available:

• Bravo SE-3 AutoPrinter: 20-disc capacity for print-only applications; $995 (MSRP)
• Bravo SE-3 Disc Publisher: 20-disc capacity for burning and printing; $1459 (MSRP)
• Bravo SE-3 Blu Disc Publisher: 20-disc capacity for burning and printing; $2195 (MSRP)

Bravo SE-3 Disc Publishers and AutoPrinters are available now from Primera’s resellers and distributors worldwide.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD/BD duplication and printing equipment and specialty printers. Its products are sold in over 200 countries and have been installed at more than 85 percent of Fortune 100 companies.

More information about Primera, its history and products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to

In Europe and Scandinavia, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at In Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720, by FAX at +852-3014-7827 or by email at