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Quantum Dot Displays on the Rise

NPD DisplaySearch announced it reckons that with increasing competition from AMOLED, TFT LCD display manufacturers are eyeballing quantum dot technology to improve color performance.

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Unedited press release follows:

NPD DisplaySearch Expects Rising Use of Quantum Dot Displays, Especially for Smartphones and Tablet PCs

SANTA CLARA, CALIF., July 8, 2014 — With increasing competition from AMOLED, TFT LCD display manufacturers are beginning to look to quantum dot technology to improve color performance, according to the new Quantum Dot Technology and Market Forecast Report from NPD DisplaySearch. Adoption of quantum dots is expected to be highest in smartphone TFT LCD displays, as pricing is dependent on the area of the display, and competition with AMOLED is most fierce in smartphones. The report forecasts that penetration of quantum dots in smartphone TFT LCDs will be 3% in 2015, growing to 26% in 2020. Penetration in tablet PCs will also be relatively high, with nearly 2% penetration in 2015, growing to 15% in 2020. Quantum dot penetration in LCD TV is expected to be lower, due to the large area of TV displays; NPD DisplaySearch forecasts that less than 1% of LCD TV screens will use quantum dots in 2015, growing to 9% in 2020.

“Quantum dot solution prices remain high compared to other more entrenched technologies,” said Yoonsung Chung, general manager, DisplaySearch Korea. According to NPD DisplaySearch, in 5″ smartphone panels, the cost of panels using sheet-type on-surface quantum dots is 20% higher than typical TFT LCD smartphone panels. As the display size increases, so does the cost, with the premium for a 55″ TV panel estimated to be 35%.

Figure: Quantum Dot Penetration by Application

Source: NPD DisplaySearch Quantum Dot Technology and Market Forecast Report

Quantum dot provides a high color gamut, exceeding the National Television System Committee (NTSC) color specifications; typical TFT LCDs achieve only up to 75% of NTSC. Although quantum dot offers more colors, the technology also has several problems, including reduced durability, higher cost, and restrictions on the use of cadmium and other heavy metals in household products.

“Display makers have shown interest in adopting quantum dot technology, but they have been concerned about heavy metals and higher prices,” Chung noted. “Recently, however, the European Union has offered a temporary exemption for the use of cadmium-containing quantum dots in displays. Cadmium-free quantum dot materials have also become available, so display manufacturers are taking a fresh look.”

The Quantum Dot Technology and Market Forecast Report provides global market research on the benefits, challenges, makers and market drivers that affect the adoption of quantum dot technology. For more information about the report, please contact Charles Camaroto at 888.436.7673 or 516.625.2452, e-mail, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit npd.comand Follow us on Twitter at @npdtech and @npdgroup.