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RCDb Launches Adobe AIR for TV SDK

Related Content Database, Inc (RCDb) announced a software development kit (SDK) for the new Adobe AIR 2.5 for TV.

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Unedited press release follows:

RCDb Accelerates Development and Web Services Integration for Adobe AIR on TVs

SDK Unveiled at Adobe MAX to Reduce Cost and Time of TV Development and Increase Developer Monetization Opportunities

Adobe MAX 2010

LOS ANGELES–At Adobe MAX, Adobe’s worldwide developer conference, Related Content Database, Inc, a leading next generation TV software and data services company, unveiled a software development kit (SDK) for the new Adobe® AIR®2.5 for TV software.

The SDK allows application developers to leverage RCDb’s proven software codebase and bundle of pre-integrated network services and partner APIs. This helps content and services providers accelerate the development of rich and enticing media experiences.

The web services integrations are powered by RCDb Server software which then provides device manufacturers, content providers, and developers with additional monetization opportunities from partners, including PayPal and Hollywood Movie Money.

Example of pre-built-in networking services include user accounts management, device identification and management, application updating, and mapping to devices profiles.

Third party services available via the SDK include, amongst others, Facebook, Twitter, Hollywood Movie Money, NetAcuity GeoIP, WeatherUnderground and many more.

“Building on Adobe’s proven AIR technology, RCDb’s web services SDK enables faster go-to-market and new monetization opportunities for Flash developers, connected devices manufacturers and content owners,” said Jean-Marc Matteini, director Business Strategy, Digital Home at Adobe.

“Application developers are under enormous pressure to deliver on-time and within budget,” said Zane Vella, CEO of RCDb. “Our web services SDK takes the guess work from fundamental platform issues such as device registration, account linking (possibly between multiple screens) and more: developers can use those web services as building blocks of their application.”

“Web services integration for TV applications is expensive and time consuming,” said Michael Gregor, Founder of Velope, Inc., an interactive television services company. “RCDb’s AIR for TV SDK saves weeks to months of trial and error development on these emerging platforms,” he added.

About RCDb
Related Content Database (RCDb) provides communication software solutions and data services to Hollywood studios, network operators, and consumer electronics manufacturers. The RCDb software platform enables our customers to rapidly integrate and deploy a wide range of public and private web services to managed network set-top boxes, connected TVs, and Blu-ray discs and players. The RCDb database provides time-based metadata and services to enable monetization of digital video across multiple distribution platforms. The company also provides customer support and professional services, including development, integration, and training. RCDb Inc. has offices in San Francisco and Los Angeles.