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RealD Launches XLW Cinema System for 3D Projection

RealD Inc. announced that it has developed and begun deploying its new XLW Cinema System.

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Unedited press release follows:

RealD Introduces XLW Cinema System for 3D Projection in Premium Large Screen Venues

1.0 Throw Ratio Designed for Large Stadium Seating Auditoriums With Screens up to 82 Feet Wide
Digital Cinema Symposium

LOS ANGELES–RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies for cinema, consumer electronics and professional applications, announced today that it has developed and begun deploying to motion picture exhibition venues the XLW Cinema System. An extension of the award-winning XL Cinema System, the XLW Cinema System can accommodate a throw ratio as wide as 1.0 (projection distance divided by screen width), and is designed for use in premium large screen motion picture auditoriums, theme parks and specialty theatres with stadium seating. The XLW Cinema System is capable of delivering crisp, clear 3D images on screens up to 82 feet (25 meters) wide and maintains the industry-leading performance of the XL Cinema System by delivering to a screen twice the light of competing 3D projection technologies while utilizing a single DLP® digital cinema projector.

“Many exhibitors are rolling out their own premium large screen auditoriums equipped with RealD 3D so they can give moviegoers a big screen experience across the full slate of 3D movie releases,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “The XLW Cinema System, with its 1.0 throw ratio and industry-leading light levels, is designed for these premium auditoriums’ stadium seating configuration. The XLW will assure that exhibitors have optimal 3D projection so moviegoers experience crisp, clear images for a fully immersive RealD 3D experience.”

RealD 3D technology is currently deployed in premium large screen auditoriums with a number of motion picture exhibitors including Regal (RPX), AMC (ETX), Cinemark (XD), Carmike (BigD), Marcus (UltraScreen), Cineplex (UltraAVX) and Essex Cinemas (T-Rex).

The XLW Cinema System utilizes light efficiency technology introduced with the XL Cinema System, which captures light lost by other 3D projection technologies and recycles it back onto the screen for a brighter and more immersive 3D experience. By utilizing a single digital cinema projector, XLW Cinema Systems do not suffer from the imbalance and misalignment issues of dual projector systems and offer exhibitors cost savings on power usage and equipment such as projectors and lamps.

RealD plans to demonstrate the XLW Cinema System at the Digital Cinema Symposium January 24-25, 2011, at Moody Gardens in Galveston, TX.

RealD is a leading licensor of 3D technology for motion picture theatres. As of the quarter ending September 24, 2010, RealD had deployed its 3D technology on approximately 9,300 cinema screens worldwide.

About RealD Inc.
RealD Inc. is a leading global licensor of 3D technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.