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RealD Offers Lion King 3D Glasses

RealD and Walt Disney Pictures announced that they are are promoting the release of The Lion King in 3D with limited-edition, Simba-themed RealD 3D kids’ glasses.

For more information visit: www.RealD.com


Unedited press release follows:

“The Lion King” Roars into Theatres in 3D with Limited-Edition, Simba-Themed Kids’ RealD 3D Glasses

Kids Receive Collectible 3D Glasses When They See the Film on Friday, September 16th, Exclusively at RealD 3D-Equipped Theatres in North America

LOS ANGELES–RealD Inc. (NYSE: RLD) and Walt Disney Pictures are celebrating the release of the animated classic “The Lion King” for the first time in 3D with limited-edition, Simba-themed RealD 3D kids’ glasses. Featuring movie-themed colors and a picture of the cheerful and feisty lion cub Simba, the collectible RealD 3D glasses will be distributed at theatres free of charge with the purchase of a child’s ticket to see “The Lion King” in 3D. Simba-themed RealD 3D glasses are available exclusively at RealD 3D-equipped theatres in North America beginning September 16th while supplies last.

‘The Lion King’ is an animated classic that a new generation will be able to experience like never before when it’s shown in theatres for the first time in fully immersive RealD 3D,” said Joseph Peixoto, President, Worldwide Cinema at RealD. “I can’t think of a better way for kids to get in on the fun than with their own pair of Simba-themed RealD 3D glasses that they can take home as a reminder of Disney’s epic story about the cub that would be king.”

Sealed in individual packaging to ensure they are sanitary and of high quality, limited-edition, Simba-themed RealD 3D glasses are designed to fit children 8 years of age and younger. Standard kids’ RealD 3D glasses are also available at theatres throughout North America. Visit www.RealD.com/theatrelocator to find a RealD 3D-equipped theatre playing “The Lion King” in 3D.

About “The Lion King”
An unforgettable story, breathtaking animation, beloved characters and award-winning music sets the stage for “The Lion King,” a Disney classic that follows the adventures of Simba, the feisty lion cub who “just can’t wait to be king.” But his envious Uncle Scar has plans for his own ascent to the throne, and he forces Simba’s exile from the kingdom. Alone and adrift, Simba soon joins the escapades of a hilarious meerkat named Timon and his warmhearted warthog pal, Pumbaa. Adopting their carefree lifestyle of “Hakuna Matata,” Simba ignores his real responsibilities until he realizes his destiny and returns to the Pride Lands to claim his place in the Circle of Life. The all-star vocal talents—including Matthew Broderick, Nathan Lane, Whoopi Goldberg, James Earl Jones, Jeremy Irons, Ernie Sabella, Jonathan Taylor Thomas, Robert Guillaume, Cheech Marin and Moira Kelly—rip-roaring comedy and uplifting messages of courage, loyalty and hope make this a timeless tale for all ages. Produced by Don Hahn and directed by Roger Allers and Rob Minkoff from a script by Irene Mecchi, Jonathan Roberts and Linda Woolverton, “The Lion King” is rated G by the MPAA.

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

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