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RealD Unveils Universal Active 3D Eyewear Technology

RealD Inc. announced its new universal active 3D eyewear technology at CES 2011 in Las Vegas.

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Unedited press release follows:

RealD Introduces Universal Active 3D Eyewear Technology

System-On-A-Chip Design to Deliver Lower Power Consumption, Lightweight 3D Eyewear Supporting RF4CE, Bluetooth® and Infrared Connectivity
2011 International CES

LOS ANGELES–RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies for cinema, consumer electronics and professional applications, announced today technology to deliver universal active 3D eyewear compatible with 3D high definition televisions sold by most major consumer electronics brands. With active eyewear incompatibility between 3D high definition televisions an ongoing concern of many consumers and retailers alike, RealD has developed a multi-protocol ASIC that incorporates a programmable front end designed to sync image streams with multiple brands of 3D displays via infrared connectivity. The ASIC also supports RF solutions like RF4CE and Bluetooth®.

RealD will be demonstrating its universal active 3D eyewear technology in private meetings at CES in Las Vegas, January 6-9, 2011.

“Most 3D high definition televisions today use active 3D eyewear that are not compatible with 3D televisions from other manufacturers, leaving retailers with cumbersome demonstration set-ups and consumers with potentially costly and inconvenient scenarios,” said Bob Mayson, President of Consumer Electronics at RealD. “RealD’s active 3D eyewear ASIC is a more cost-effective solution allowing eyewear manufacturers to develop unique industrial design 3D eyewear that work with high definition televisions from multiple brands while adding connectivity support for both IR and RF, including RF4CE and Bluetooth.”

The System on a Chip (SoC) approach offers manufacturers a lower cost bill of materials as well as lighter weight and thinner glasses due to smaller electronics. Lens charge recovery and overall low power design also means smaller and lighter weight batteries can be used without sacrificing performance.

RealD is working with Broadcom (Nasdaq: BRCM) and Freescale Semiconductor to incorporate support for RF eyewear sync technologies in addition to infrared. The RealD active 3D eyewear solution uses Freescale’s RF4CE platform and its MC1323x SoC for RF over-the-air 3D image synchronization and lens switching. Broadcom’s Bluetooth technology is also supported as a sync protocol via its BCM20730 chip. With RF4CE and Bluetooth, RealD active 3D eyewear are designed to maintain synchronization with a 3D TV without line-of-sight or a constant stream of synchronization, delivering ultra low power consumption and the ability to avoid interference from other sources including home lighting, sunlight and IR devices like remote controls.

Developer kits for RealD universal active 3D eyewear are expected to be available in the first quarter of 2011 with ASIC production expected in the second quarter of 2011.

About RealD Inc.
RealD Inc. is a leading global licensor of 3D technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.