According to the statement, the national rollout, which comes on the heels of a pilot program at select CVS/pharmacy locations, will start this quarter with approximately 700 installations by the end of 2010. The rollout is expected to be completed by the end of 2011.
“Redbox’s low nightly rate, rent and return anywhere policy and online reservations offer a terrific value and convenience to consumers while increasing traffic for our retail partners,” said Mitch Lowe, president, redbox. “We’re pleased to add CVS/pharmacy stores to our list of convenient locations for movie lovers to rent films.”
The agreement marks the first time that CVS/pharmacy will offer a DVD rental service to consumers and significantly expands redbox’s presence within the drug store channel.
For more information visit: www.redbox.com