Redbox announced that it has signed a new agreement with 20th Century Fox Home Entertainment, maintaining a 28-day window on Blu-ray Disc and DVD titles through June 30, 2017.
For more information visit: www.redbox.com
Unedited press release follows:
Redbox, 20th Century Fox Home Entertainment Announce New Two-Year Agreement
LOS ANGELES, June 11, 2015 — Redbox today announced a new agreement with 20th Century Fox Home Entertainment, maintaining a 28-day window on Blu-ray Disc® and DVD titles through June 30, 2017.
“We look forward to working with Fox to utilize our digital marketing network and national kiosk footprint to help Fox monetize their feature film properties in the high value transactional window,” said Mark Horak, president of Redbox. “As a leader in the category with over 700 million transactions per year, Redbox is actively working with our studio partners to maintain a strong base of value for their new release movies.”
“This arrangement with Redbox upholds our retail and rental strategy, while allowing us to continue to deliver the best available movies and TV shows in the market to our customers,” said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. “We aggressively seek out ways to provide the greatest access to all our content while ensuring it makes the best sense for our business.”
As of the end of the first quarter of 2015, Redbox’s Digital Marketing Network spanned more than 90 million touch points, including 41 million email subscribers, 29 million app downloads, 16 million unique monthly visitors to redbox.com, 6.6 million SMS subscribers and 2 million Redbox Play Pass members. Redbox’s national footprint of nearly 35,000 locations generates about 350 million impressions at retail each week.
Horak concluded, “Fox is a terrific partner and we look forward to continuing to work closely with them to satisfy consumer demand for their high quality content at a great value from Redbox.”
ABOUT REDBOX
Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 4 billion discs and is available at nearly 35,000 U.S. locations, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.
ABOUT TWENTIETH CENTURY FOX HOME ENTERTAINMENT
Twentieth Century Fox Home Entertainment is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third party partner film and television programing. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray™ and Digital HD. Twentieth Century Fox Home Entertainment is a subsidiary of 21st Century Fox.
