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Redbox Names David Asch VP of Content

Redbox announced that it has hired David Asch as its senior vice president of content, responsible for content strategy and acquisition.

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Unedited press release follows:

Redbox Names David Asch Senior Vice President of Content

Asch Brings Vast Industry Experience and Expertise, Joins Executive Committee

OAKBROOK TERRACE, IL — (Aug 9, 2012) – Redbox, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), today named David Asch as its senior vice president of content, responsible for content strategy and acquisition. Based in Santa Monica, Calif., Asch will help deliver the Redbox promise of bringing consumers affordable access to new release movies and games at its more than 31,000 Redbox locations nationwide.

“Redbox is proud to welcome David to the Redbox executive committee and as a member of our leadership team,” said Gregg Kaplan, president and chief operating officer of Coinstar, Inc., and interim president of Redbox. “His vast industry expertise and business savvy are ideal qualities that will fit perfectly within the dynamic and exciting environment of Redbox, and we look forward to David’s contributions to our business.”

Most recently, Asch was senior vice president of video, internet and content services for Frontier Communications where he managed video distribution relationships with Dish Network and DirectTV. Prior to that, he worked as an executive vice president for In Demand Networks where he led the programming, digital media, strategic planning and business development initiatives. In these roles, Asch has negotiated licensing agreements with movie studios, professional sports leagues, cable network programmers and live-event promoters. Asch earned his masters of business administration from Harvard University and his bachelors from Stanford where he was president of his senior class.

About Redbox
Redbox Automated Retail, LLC offers new-release DVD, Blu-ray Disc™ and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 2 billion discs and is available at approximately 38,500 kiosks across over 31,000 locations nationwide, including select McDonald’s restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit