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Robert Tercek Delivers Storage Visions Keynote

Coughlin Associates announced that Robert Tercek will deliver a keynote presentation at the Tenth Annual Storage Visions Conference.

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Unedited press release follows:

Robert Tercek Storage Visions Conference Keynote to Focus on Massive Transformation in Digital Storage and Content Distribution

Preconference SSD Class and New Sponsors Include Active Storage, Hitachi Data Systems, SanDisk

SAN JOSE, CA–(October 28, 2010) – The Tenth Annual Storage Visions Conference will be held at the Riviera Hotel Convention Center in Las Vegas, Nevada, January 4 – 5, 2011. The conference is pleased to announce that Active Storage is a Silver Sponsor while Hitachi Data Systems and SanDisk are Bronze Sponsors (SanDisk is also the conference bag sponsor). Storage Visions provides a vision for digital storage and the distribution of high definition, stereoscopic content through an ever increasing number of channels.

Robert Tercek will give a talk titled Goodbye to Gutenberg: Welcome to the Real-Time, Two-Way Tsunami — How the Two-Way Network and Dynamic Data Are Transforming Communications, Culture, Business and Society. Following is an abstract for his keynote talk on January 4, 2011.

Dealing with a lot of change? Brace yourself for much, much more. The shift from a print-based culture to the real-time two-way network will bring change on a massive scale to industry, government, education. In many cases, fundamental aspects of Western culture that have been established for centuries are changing and are taken for granted. We’re still in the early phase of this transformation, but today we can already discern the shape and scale of the changes that will occur in the way we communicate and share ideas, how we store and retrieve information, and how we market and distribute innovative products. The two way network creates new value by infusing business process and products with data. This talk, from a pioneer of digital media, will provide vivid illustrations and fresh metaphors to illuminate the size and scale of the change that lies ahead.

In 2010, Tercek was named one of the “25 Executives to Watch” by Digital Media Wire. Variety named him one of the “Digital Dozen” most influential players in new media. The Industry Standard dubbed him the “TV Anarchist”. His 22-year career is marked by achievements which include several milestones: the first multichannel television service in Asia (STAR TV in 1991); the first multiplayer Java games on the Web (Sony 1997); the first interactive game shows on US Television (Sony, 1999); the world’s first streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s V-Live, 2001); the largest live interactive video events on the web (Oprah Winfrey’s 2009 web casts); the largest free book download in history (Suze Orman 2009). Tercek has served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television. He also co-founded five startup ventures, including 7th Level, Inc., which went public in 1993.

An enthusiastic advocate of the future of media and entertainment, Mr Tercek is a highly in-demand speaker. He has been a featured speaker at NAB, CES, GDC, MIPTV, MILIA, E3 Expo, South By Southwest, X Media Lab, 5D, Tokyo Game Fair, the Austin Game Conference, 3GSM, CTIA, The Future of Television Summit, and many other conferences. In 2001 he founded the Game Developer Conference’s Mobile Symposium. Tom Coughlin, chair of SV 2011 said, “We are honored to have Robert as a keynote speaker at SV 2011.”

A preconference class, Solid State Storage: The Fundamentals will be held the afternoon of January 3, 2011. The Fundamentals tutorial, taught by storage industry veteran and expert instructor, Chuck Sobey, is a great way to get up-to-date quickly and be able to take maximum advantage of the presentations and contacts at Storage Visions 2011. It is also an excellent stand-alone learning experience for those with limited time. Cut through the hype surrounding SSD claims! Learn how to ask the tough questions and get the right answers for your application! This tutorial is designed for engineers, managers, and executives who need to make immediate decisions. It is presented by KnowledgeTek, the world’s leading data storage technology training company. Suggested prerequisites include a technical background and data storage experience; the class does not assume detailed engineering knowledge of chips, drives, flash memory, or storage systems.

The distinguished Storage Visions Awards are now open to submissions until November 19, 2010. Awards will be presented at the conference reception the evening of January 4, 2011. Go to to submit products and services for these awards covering digital storage uses, products, services and companies.

Conference registration is now open, including the pre-conference SSD tutorial. To register for SV 2011 go to: Hotel reservation information (low reduced rates for 2011 for recently updated rooms and close to the Las Vegas Convention Center) can be found at

Additional sponsors include Micron as a Platinum sponsor. Toshiba America Information Systems is a Gold as well as Lanyard Sponsor. Silver sponsors include Imation and Intel. Other bronze sponsors and exhibitors include DataDirect Networks, Hitachi-LG Data Storage, NetApp, NVELO, Samsung, Silicon Image, SNIA SSSI and Verbatim. Marketwire is the newswire sponsor.

Organization and media sponsors include: 3D@Home, Burnworld, Computer Outlook, Coughlin Associates, Davis Consultants Asia, Digital Production Buzz, Diskcon, Entertainment Storage Alliance, Flash Memory Summit, FCIA, HomeToys, IDC, IDEMA, IDMA, IEEE Consumer Electronics Society, SCV Chapter IEEE Consumer Electronics Society, IEEE Consultants’ Network of Silicon Valley, Objective Analysis, iHollywood Forum, Interactive TV Alliance, MediaTech, MESA, M&E Tech, Objective Analysis, PriceG2, Parks Associates, PC World Magazine, PowerSource Online, RDC, Storage Newsletter, StorageSearch, STA, Magazine, RLTA and The Diffusion Group.

There are a limited number of sponsorships and exhibit spaces still available for the 2011 Storage Visions Conference. For information on sponsorship and exhibit opportunities at the 2011 conference, fill out the appropriate forms available on the conference web site: Interested parties can also call Storage Visions at 408-978-8184 or email us at

The Storage Visions Conference is put on by the Entertainment Storage Alliance (www.EntertainmentStorage.Org) and Coughlin Associates (