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Rovi Powers BOYABO VOD Service

Rovi Corporation and Mei Ah Entertainment Group announced that they have worked together to launch a new Chinese online Video-On-Demand (VOD) service called BOYABO.

For more information visit: www.rovicorp.com


Unedited press release follows:

Rovi Powers New Online Video Service from Leading Entertainment Group in China

Mei Ah Group Licenses DivX Video and DRM Technologies to Provide Premium Entertainment Experiences across a Range of Consumer Electronics

Santa Clara, Calif. – 11/2/2011 – Rovi (NASDAQ: ROVI) and Mei Ah Digital Technology Ltd., one of the companies in Mei Ah Entertainment Group, today announced the companies have collaborated to launch a new Chinese online Video-On-Demand (VOD) service called BOYABO (http://boyabo.com) that provides consumers convenient access to premium movies and TV entertainment. The new service includes movie titles available for digital distribution by the Mei Ah Entertainment Group, including new releases, library content, and television programs. Additional content from other movie studios is expected to be added in the future.

BOYABO offers titles for download-to-own as well as download-to-rent in the DivX format and uses DivX® video and DRM technologies to provide users the freedom to download and enjoy content across an extensive, multi-manufacturer ecosystem of consumer electronics devices, as well as Windows and Mac computers. Mei Ah plans to extend service availability to international markets later this year.

“Rovi was a natural choice to support our efforts to address a growing demand domestically for digital access to premium Chinese and Hollywood entertainment and to support our plans to bring Chinese-language film and TV content to a global audience, ” said Steve Law, Executive Director, Mei Ah Digital Technology Ltd. “DivX video technologies not only enable the secure delivery of our entertainment libraries, but more importantly, help power exceptional viewing quality and flexibility with features like multi-language subtitles and audio tracks. With an ecosystem of millions of DivX-Certified devices to choose from, consumers will have many options to enjoy their favorite entertainment at home or on the go.”

DivX technologies are recognized by millions of consumers around the world for delivering great video performance, visual quality, and multi-screen interoperability. Over 500 million DivX devices have shipped into the market worldwide, ranging from Blu-ray players and HDTVs to game consoles and smartphones. DivX movies can be easily transferred via optical disc, USB drive, and SD memory cards or content can be streamed over a home network using DNLA for playback on registered DivX Certified devices.

“The launch of Mei Ah’s new service is a key milestone for Rovi, marking the first major movie studio customer in China,” said Matt Milne, senior vice president of CE sales for Rovi. “Our collaboration with Mei Ah is another strong endorsement of our DivX technologies as a turnkey solution for powering convenient access to high quality entertainment experiences. We look forward to helping Chinese consumers optimize their digital media experience across any screen, while at the same time fueling demand for our customers’ DivX-Certified products in the region.”

DivX devices contain digital rights management technology to enable the secure playback of premium movies in the DivX format. Other online retailers currently offering titles in the DivX format include WB Shop, Media Markt, and Film Fresh.

About Mei Ah Entertainment Group
Mei Ah Entertainment Group was founded in 1984 and listed at Hong Kong Stock Exchange in 1993. Majoring in video distribution, the Group has been actively engaged in film investment and production since 1997, it has produced more than 150 titles to date and have a film library of approximately 600 titles, including many box office hits and internationally acclaimed titles. The Group has also been involved in TV series production and distribution, television channel operational, multi-media development and recently the cinema lines throughout China.

About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/.

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