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RRsat Provides Services to HIGHTV 3D Channel

RRsat Global Communications Network announced that it will provide playout and uplink services for the upcoming HIGHTV 3D television channel.

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Unedited press release follows:

RRSAT to Provide Playout and Uplink Services for the First International Entirely 3D Entertainment Channel, HIGHTV

Over 450 Hours of 3D Content Will be Broadcast to Europe and Asia Pacific

RE’EM, Israel, March 14, 2011 — RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industries announced today that it will be providing its advanced playout and uplink services for HIGHTV’s entirely 3D content roster.

Commencing April 4, 2011, HIGHTV 3D will broadcast their full lineup of HD 3D programming, ranging from dramas and comedies to lifestyle and fashion. HIGHTV will provide tens of millions of viewers with access to over 450 hours of high quality 3D programming played out and distributed by RRsat over the Eurobird-9A satellite to Europe and over the MEASAT-3a satellite across Asia Pacific. Both channels will be distributed in MPEG-4 compression and DVB-S2 broadcast standard and will be played out from RRsat’s state-of-the-art Playout Center using digital workflow and including the archival storage of over 4 TB of HIGHTV’s 3D material.

“RRsat is proud to continue its active involvement in the progression of 3D TV,” said Koby Zontag, Senior Director of Sales and Business Development at RRsat. “We have already established RRsat’s capabilities with live 3D interactive broadcast over fiber between continents and a major European ten-day sporting event broadcast in 3D over satellite. Working alongside HIGHTV, we intend to demonstrate that 3D TV is a valuable format in the genres of entertainment and lifestyles as well.”

“HIGHTV aims to take 3D TV beyond the limited and local audiences it is currently geared towards,” said Gwenael Flatres, Head of Business Development, at HIGHTV. “By utilizing RRsat’s state-of-the-art technological capabilities and wide reach of the RRsat Global Network, we are capable of taking 3D programming to a global market, entering a new chapter in TV history with 24 hours of non-repeating 3D programming, seven days a week.”

About RRsat Global Communications Network Ltd.
RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, comprehensive, content management and distribution services to the rapidly expanding television and radio broadcasting industries. Through its proprietary “RRsat Global Network,” composed of satellite and terrestrial fiber optic transmission capacity and the public Internet, RRsat is able to offer high-quality and flexible global distribution services for content providers. RRsat’s comprehensive content management services include producing and playing out TV content as well as providing satellite newsgathering services (SNG). RRsat concurrently provides these services to more than 550 television and radio channels, covering more than 150 countries. Visit the company’s website for more information.

Headquartered in LA with offices in Hong Kong, Paris, London and Singapore and supported by investments of over $20 million, HIGHTV 3D will be the first international 24/7 3D family channel that features a unique mix of entertainment, lifestyle and original reality shows in full HD 3D. HIGHTV 3D benefits from large production capacities worldwide and will unveil the largest native 3D VOD library in the world with more than 450 hours of premium native 3D programs, travel destinations, cooking shows, animation, drama series, reality shows and Hollywood celebrities.