RealD and Samsung Electronics LCD Business announced that they have signed a license agreement to make available display panels featuring a new jointly developed 3D technology, which delivers full resolution 3D images to each eye utilizing RealD 3D cinema glasses.
Unedited press release follows:
RealD and Samsung LCD Announce License Agreement for Full Resolution 3D Panels for PC and TV
Full Resolution 3D Video to Each Eye Utilizing RealD 3D Cinema Eyewear
SID Display Week 2011
LOS ANGELES–RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and Samsung Electronics LCD Business announced today that they have completed a license agreement to make available to consumer electronics manufacturers panels featuring a new jointly developed 3D display technology, which delivers full resolution 3D images to each eye utilizing RealD 3D cinema glasses. Introduced in January 2011 at CES, panels are expected to be available for PC monitors in 23-inch and 27-inch sizes by early 2012 and for TVs in 55-inch size after the commercialization of PC monitors. The availability of additional panel sizes and details about pricing are to be announced.
“RealD and Samsung’s new displays look fantastic and represent the next step in 3D home entertainment,” said James Cameron, award winning motion picture director and a member of RealD’s board of directors. “Full resolution viewing is key to experiencing 3D as a filmmaker intended, and when combined with the comfort and practicality of RealD 3D cinema glasses, this display technology will set a new standard for 3D in the home.”
Jointly developed by RealD and Samsung Electronics LCD Business, these advanced active technology 3D displays offer full resolution, high definition 3D video to each eye and are compatible with the same affordable, lightweight and comfortable 3D cinema eyewear used in RealD 3D-equipped motion picture theatres around the world. Unlike film patterned retarder (FPR) based 3D displays that cut resolution to each eye in half, this new display technology delivers full resolution, high definition 3D images to each eye by adopting active shutter technology on the display, resulting in a brighter, flicker-free, fully immersive 3D experience across a wide viewing angle.
“3D displays should not compromise image quality by degrading resolution, it’s simply not the premium viewing experience consumers have come to expect from 3D,” said Bob Mayson, President of Consumer Electronics at RealD. “By working with Samsung to integrate active shutter technology on the panel, these displays deliver a full resolution 3D experience with the convenience and familiarity of RealD 3D cinema eyewear.”
“We have been developing this advanced active 3D display technology with RealD for a long time and look forward to introducing displays with full resolution to each eye and a wide viewing angle so audiences can experience content as it was intended to be seen,” said Wonkie Chang, President of Samsung Electronics LCD Business.
RealD 3D display technology is being jointly developed by Samsung Electronics LCD Business and RealD based on RealD’s proprietary technology, which adopts characteristics from the company’s cinema system utilized in motion picture theatres around the world. The LCD based display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video that can be viewed through circularly polarized RealD 3D cinema eyewear. RealD 3D displays are also 2D compatible, resulting in no reduction of image quality in 2D mode.
RealD and Samsung LCD Business will be demonstrating RealD 3D display TVs, PC monitors and laptops in their booths at SID’s Display Week 2011, May 17-19, 2011, at the Los Angeles Convention Center.
About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theatre, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.
RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.