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Samsung Launches 3D Assault at IFA

Samsung Electronics announced that it is unveiling an expanded 3D product line-up for the European market at IFA 2010.

According to the statement, Samsung is rolling out a new 65-inch Full HD 3D LED TV (UN65C8000), two new 3D Plasma HDTVs (PS50C680, PS50C490), a new Blu-ray 3D home theater system (HT-C9950W), a new 3D home projector (SP-A8000) and a new HDD/3D Blu-ray Disc player (BD-C8900).

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Unedited press release follows:

Samsung Showcases Expanded 3D Total Solution Product Lineup At IFA 2010

New 3D TVs, Blu-ray Player, Home Theater System and Home Projector Deliver an Immersive 3D Experience to the Home

BERLIN, GERMANY – September 2, 2010 – Samsung Electronics is unveiling an expanded 3D total solution product line-up for the European market at IFA 2010, demonstrating its continued commitment to provide consumers a complete 3D entertainment experience at home. With a new 65-inch Full HD 3D LED TV, two new 3D Plasma HDTVs, a new Blu-ray home theater system, a new 3D home projector and a new HD/3D Blu-ray player, Samsung is strengthening its leadership in the 3D TV market, where it has already achieved sales of more than 600,000 units globally in the first half of this year.

Samsung’s latest offerings of 3D-capable HDTVs and new Blu-ray systems further complement the world’s broadest lineup of 3D home entertainment products. The expanded 3D TV portfolio features Samsung’s proprietary technologies and innovative design, as well as larger screen sizes to deliver a more immersive 3D experience.

“With our expanded 3D total solution consumers can enjoy a personalized, immersive and fully connected experience,” said Boo-Keun Yoon, President of Samsung’s Visual Display Business. “This is the promise of Smart TV and we are committed to delivering on that promise.”

World’s Largest Full HD 3D LED TV
The new Samsung LED C8000 is the world’s largest Full HD 3D LED TV available, boasting an ultra-slim 65-inch screen. Besides its sleek appearance, the TV also provides superior picture quality with Samsung’s proprietary 3D processor, Precision Dimming technology and a motion clarity of 800 CMR. Delivering an immersive 3D experience in the home, the LED C8000 is also Wi-Fi ready and Samsung Apps allows consumers to discover and enjoy a full range of applications on the largest screen in the home.

Series/Model     Estimated Selling Price     Size (inches)     Availability
UN65C8000     5,999 EUR     65     October

New 3D PDP TV with a Wider Viewing Angle and Less Power Consumption
Boasting vivid 3D stereoscopic images, Samsung’s new generation of 3D PDP TVs, the C680 and C490, continue Samsung’s line-up expansion and leadership in 3D TV. This new generation of Plasma+ offers superior picture quality with its Clear Image Panel technology, a wider viewing angle, and consumes 40 percent less power compared to 2009 models. Samsung is the only brand to receive ECO Flower certification from the European Union for its full Plasma line-up, excluding larger sizes. (Some models launched in the second half are now undergoing the certification process.)

The new models also offer consumers more options in creating a personal, affordable, at-home 3D experience. Featuring Samsung’s exclusive 3D Hyper Real engine control for color, contrast and motion, the C680 and C490 also deliver optimal picture quality with vivid 3D stereo images on 50-inch screen. The C680, in particular, allows consumers to share content from other DLNA certified devices on the TV via AllShare, creating a personalized content experience with countless options.

Series/Model     Estimated Selling Price     Size (inches)     Availability
PS50C680     1,349 EUR     50     On Sales
PS50C490     1,099 EUR     50     On Sales

Blu-ray Home Theater System Provides Unsurpassed 3D Viewing Experience
Samsung’s sleek, new 3D Blu-ray Home Theater System, the HT-C9950W, creates a new dimension in home cinema with jaw-dropping, life-like performance and a sophisticated design. Featuring a modern metallic finish, it is the perfect complement for the award-winning LED 9000 series TV. The HT-C9950W features touch control buttons, a premium volume wheel and slot-in disc loading. The 7.1 channel, multi-dimensional surround system includes a touch remote control, four floor-standing speakers, two satellite speakers, one center channel unit, an active subwoofer with an anti-vibration solution and two HDMI inputs. The HT-C9950W includes a wireless LAN Adapter, allowing for easy access to Samsung Apps, or Samsung’s AllShare to watch content from all other DLNA certified devices on the TV.

Series/Model     Estimated Selling Price     Availability
HT-C9950W     1,999 EUR     At the end of August

HDD Built-in 3D Blu-ray Player Allows For Unlimited Entertainment
With endless entertainment options through expanded access, the new Samsung BD-C8900 completes the ultimate 3D at-home experience with Full HD 1080p picture quality. Featuring digital broadcasting tuners for DVB-T/C or DVB-S2, the BD-C8900 allows recording of up to 120 hours of HD quality digital broadcasting without losing Samsung’s unsurpassed picture quality, and even 3D broadcast recording and playback are enabled. Serving as a hub for home entertainment, the BD-C8900 enables consumers to consolidate all digital media files in a single device with its 500GB/250GB hard disk drive. It also allows for easier content sharing with other devices using wireless AllShare or USB 2.0 connectivity, and includes a wireless LAN Adapter with access to Samsung Apps.

Series/Model     Estimated Selling Price     Availability
BD-C8900     699 EUR     At the end of August

FHD 3D Home Projector Allows For Complete 3D Home Entertainment Experience
Incorporating Samsung’s Active 3D technology, the Samsung SP-A8000 is the latest iteration to its award-winning A800 projector. Featuring 1,000 ANSI lumens (max) brightness, a 10,000:1 contrast ratio, 1500-2000 hours of lamp time, an image size ranging from 40-250 inches and two HDMI inputs, the Samsung SP-A8000 allows for 3D viewing with original resolution and 3D realism with Active Shutter Glasses, without viewing angle restrictions. Capable of reproducing broadcast-standard colorimetric, the Full 3D HD 1080p home projector ensures that colors are reproduced exactly the way they were intended to be, providing for the ultimate 3D immersive, home entertainment experience.

Series/Model     Estimated Selling Price     Availability
SP-A8000     5,500 EUR     At the end of October

Details on how to find the Samsung “A New Dimension of Experience” exhibit at IFA:
Where:     IFA 2010, Messe Berlin, Germany
Exhibition location:     Hall 20
When:     September 2-8

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit