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Samsung to Discuss Future of LCD and 3D TV

Parks Associates announced that Scott Birnbaum, Vice President, Samsung LCD Group, will deliver the morning keynote, “TV Technology in the New Age of Consumer Buying,” at CONNECTIONS on June 9, 2010.

According to the statement, CONNECTIONS: The Digital Living Conference and Showcase, in its 14th year, will take place June 8-10, 2010, at the Santa Clara Convention Center. CONNECTIONS is an event for research and analysis of connected home technologies and digital living solutions, with over 600 executives attending each year.

“Web connectivity and 3D TV are the biggest trends impacting television since the introduction of the color TV,” said Kurt Scherf, VP, Principal Analyst, Parks Associates. “About one-fourth of U.S. broadband households are likely to purchase a connected TV in the next 12 months, and more than one-third are interested in viewing movies and sports in 3D. The consumer appetite for transformational entertainment experiences is driving the development of next-generation display technologies and devices.”

Mr. Birnbaum will speak at 10:00 a.m., June 9, on the future of LCD technology, the accelerated movement toward a 16:9 aspect ratio, and the prognosis for 3D in the home. He will explore the implications for TV design and manufacturing as consumers demand thin, energy-efficient form factors that provide crystal-clear, movie-like experiences.

He will also discuss the need for easy-to-understand data so consumers can understand and make informed choices about thinness, backlighting, energy consumption, contrast and aspect ratios, and refresh rates.

CONNECTIONS features multiple sessions on next-generation video services and the growing demand for interactive entertainment, including 3D and connected TV, personalization of applications, Internet video, and mobile applications. Sessions include industry-leading consumer research and executive analysis to highlight the next opportunities and future business strategies for video technologies and platforms, multiscreen experiences, and value-added services.

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