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SCE Asia Expands Playstation Business to Philippines

Sony Computer Entertainment Asia (SCE Asia) announced that the company will initiate its PlayStation business in Republic of the Philippines on 27th March, 2010. The Philippines will be the 9th country and region in the SCE Asia territories.

According to the statement, along with the initiation of the PlayStation business in the Philippines, SCE Asia will introduce to the market, PlayStation 3 (PS3) (CECH-2012A / CECH-2012B) (body color: charcoal black) computer entertainment system featuring an extremely streamlined form factor with 120GB (CECH-2012A) or 250GB (CECH-2012B) Hard Disk Drive (HDD) and PSP (PlayStation Portable) (PSP-3006) handheld entertainment system. The PS3 and PSP system will become available in stores from 27th March, 2010, at suggested retail prices of PHP 18,999 for PS3 120GB model, PHP 20,999 for PS3 250GB model and PHP 9,999 for PSP-3006 respectively (including tax). With the launch of the PlayStation platforms, users in the Philippines will be able to enjoy a wide variety of entertainment content including games, music and movies on the popular entertainment systems.

The PS3 system (CECH-2012A / CECH-2012B) offers the cutting-edge features and functions such as the ability to enjoy high-definition Blu-ray disc (BD) movies and PS3 games as well as connecting the Internet. The latest models of PS3 system with 120GB or 250GB HDD which allow users to store many of entertainment content such as games, music, photos and movies. While inheriting the sleek curved body design of the original model, the form factor of the current PS3 system features a meticulous design with textured surface finish, giving an all new impression and a casual look.

The PSP system (PSP-3006) has been gaining enthusiastic support from users worldwide, and has sold more than 60 million sell-in units worldwide since the first PSP system (PSP-1000) launched in 2004. Offering the highest-level contrast ratio, response time, and wider color gamut possible on a portable LCD screen, the PSP system is capable of displaying movies and photos in more natural and vibrant colors on its high resolution 4.3 inch wide screen. The LCD screen adopts an anti-reflection technology, which enables users to see the screen more clearly in well-lit places, even when used outdoors. PSP-3006 will be available in Piano Black, Pearl White, Mystic Silver, and the Carnival Colours – Radiant Red and Vibrant Blue.

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