For more information visit: www.vidity.com
Unedited press release follows:
The Secure Content Storage Association (SCSA) Releases VIDITY Licensing Specifications
Licensing specifications will enable the best 4K Ultra HD movie ownership experience across enabled devices
LOS ANGELES — The Secure Content Storage Association (SCSA) today released licensing specifications for the branded technology, VIDITYTM, to enable the secure delivery of premium digital entertainment experiences, including unparalleled and locally stored playback of 4K Ultra HD and HD movies across multiple devices.
VIDITY has no requirement to log into accounts or connect to the Internet for playback. Compliant products will offer consumers the freedom and flexibility to store, copy, play and share downloaded digital files on a wide range of devices, such as laptop computers, mobile phones and tablets. The branded technology delivers the highest quality digital entertainment experience in the marketplace today through its 4K Ultra HD and high dynamic range (HDR) support. In addition, VIDITY is complementary to streaming entertainment platforms such as UltraViolet and others.
VIDITY will give users complete control of collecting, viewing and managing their high-quality digital film and TV libraries like no other system today. Sharing digital content in a household will also be easier with VIDITY, which allows the playback of digital content that resides on one VIDITY-enabled device on the screen of another enabled device. Users also can easily move and copy content between devices.
Created to advance next generation digital playback technology for locally stored premium content, the VIDITY specifications will benefit the full range of studio, technology and security companies in the home entertainment ecosystem. The sophisticated and robust specifications will ensure consistent adoption of the highest quality content standards and security measures, while supporting the cohesive development of VIDITY compliant products. Companies that would require VIDITY specifications to enable compliant products and services include, but are not limited to:
• Content Publishers
• Storage Manufacturers
• Service Providers
• Device Manufacturers
Licensing of VIDITY specifications is now available to all relevant companies who sign the SCSA adopter agreement. Visit www.vidity.com to apply.
“The VIDITY solution represents the collaboration of over 50 key industry leaders across the content, technology, device and security industries,” says David Huerta, General Manager and Executive Director of SCSA. “Our Founders and Contributors are aligned in the goal of bringing the consumer the highest quality digital entertainment experience possible through the implementation of the VIDITY specifications. We all look forward to VIDITY compliant products establishing a durable and future-proof marketplace for consumers later this year.”
Current SCSA members Samsung, Fox, Seagate, Western Digital and MGO already have VIDITY compatible products available in the market which support the highest quality viewing experience of 4K UHD and HDR. With licensing of complete specifications available for the first time, fully compliant functionality that supports VIDITY features, such as copying and moving content between devices as well as other cross platform playback capabilities, can now be made available to consumers.
Founded by 20th Century Fox, Warner Bros. Home Entertainment, SanDisk Corporation (NASDAQ: SNDK) and Western Digital (NYSE: WDC), the SCSA is dedicated to developing technologies that enable the secure purchase, management and enjoyment of premium content across multiple devices. In addition to key support from security partner Cryptography Research as an SCSA Advisor, over 50 contributor companies have joined the SCSA since 2012, including sector leaders in consumer electronics, entertainment, semiconductor, storage and telecommunications.
About the Secure Content Storage Association
The Secure Content Storage Association (SCSA) is a consortium of companies in the entertainment and storage industries founded in January 2012 by 20th Century Fox, Warner Bros. Home Entertainment, SanDisk, and Western Digital. Established as an LLC, the SCSA is focused on developing technologies to make it easy and secure for consumers to purchase, transfer and view content across multiple electronic devices.
Current Contributor Members include: Samsung Electronics Co., Walmart (NASDAQ: WMT), Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), LG Electronics Inc., Xiaomi Technology Co., Comcast Corporation (NASDAQ: CMCSA), Intel, Sky UK (BSkyB), Cisco Systems, Inc. (NASDAQ: CSCO), Sprint Corporation (NASDAQ: S), Broadcom Corporation (NASDAQ: BRCM), ARM Holdings (NASDAQ: ARMH), TP Vision, Seagate Technology (NASDAQ: STX), Akamai (NASDAQ: AKAM), Marvell (NASDAQ: MRVL), DTS Inc. (NASDAQ: DTSI), Dolby Laboratories (NYSE: DLB), Pace, MStar Semiconductor Inc. (NASDAQ: MSTZF), DivX, ST Micro, MediaTek (TWSE: 2454), Realtek Semiconductor Corp. (TPE: 2379), Chili TV, Strefa TV, Wuaki TV and many others. Security firm Cryptography Research, a division of Rambus Inc., is a Special Advisor to the SCSA.
Companies interested in learning more about the SCSA can contact INFO@VIDITY.COM.