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SCSA Unveils VIDITY for 4K Ultra HD Playback

The Secure Content Storage Association (SCSA) announced the launch of its VIDITY initiative, which allows 4K Ultra High-Definition (Ultra HD) and other movies to be securely distributed to, as well as stored and played back on, a range of devices.

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Unedited press release follows:

The Secure Content Storage Association (SCSA) Finalizes Specifications and Introduces “VIDITY” Brand Name

New enabling technology allows highest quality playback of 4K Ultra HD, HD and SD movies across enabled devices

LOS ANGELES — The SCSA (Secure Content Storage Association) today unveiled its official consumer-facing brand name, VIDITYTM, and completed specifications that will establish a durable and future-proof marketplace for the secure delivery of premium digital entertainment experiences, including unparalleled locally stored playback of 4K Ultra HD, HD and SD movies across devices.

VIDITY gives consumers the freedom and flexibility to download and store their movies on a wide range of devices and delivers the highest quality playback of content including 4K Ultra HD movies with high dynamic range (HDR). With no requirement to log into accounts or connect to the Internet for playback, VIDITY compliant products will offer consumers an easy and convenient way to store, copy, and share digital files across multiple enabled devices. In addition, VIDITY is complementary to streaming entertainment platforms like UltraViolet and others.

Licensing of SCSA specifications is targeted for June and will enable the creation of VIDITY compliant consumer products for content owners, content distributors, and high-end device manufacturers. From consumer devices to digital content, new products compliant with the SCSA-issued specifications will display the VIDITY logo.

“We aim to make the VIDITY brand synonymous with the highest quality by enabling the best digital content ownership experience available today and in the future,” notes David Huerta, General Manager and Executive Director of SCSA. “We look forward to the release of VIDITY compliant products hitting the market later this year and playing a leading role in the evolution of entertainment content, access, and enjoyment.”

Founded by 20th Century Fox, Warner Bros. Home Entertainment, SanDisk Corporation (NASDAQ: SNDK), and Western Digital (NYSE: WDC), the SCSA is dedicated to developing technologies that enable the secure purchase, management and enjoyment of premium content across multiple devices. In addition to key support from security partner Cryptography Research as an SCSA Advisor, over 50 contributor companies have joined the SCSA since 2012, including sector leaders in consumer electronics, entertainment, semiconductor, storage, and telecommunications.

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About the Secure Content Storage Association
The Secure Content Storage Association (SCSA) is a consortium of companies in the entertainment and storage industries founded in January 2012 by 20th Century Fox, Warner Bros. Home Entertainment, SanDisk, and Western Digital. Established as an LLC, the SCSA is focused on developing technologies to make it easy and secure for consumers to purchase, transfer and view content across multiple electronic devices.

Current Contributor Members include: Samsung Electronics Co., Walmart (NASDAQ: WMT), Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), LG Electronics Inc., Xiaomi Technology Co., Comcast Corporation (NASDAQ: CMCSA), Cisco Systems, Inc. (NASDAQ: CSCO), Sprint Corporation (NASDAQ: S), Broadcom Corporation (NASDAQ: BRCM), ARM Holdings (NASDAQ: ARMH), TP Vision, Seagate Technology (NASDAQ: STX), Akamai (NASDAQ: AKAM), Marvell (NASDAQ: MRVL), DTS Inc. (NASDAQ: DTSI), Dolby Laboratories (NYSE: DLB), Pace, MStar Semiconductor Inc. (NASDAQ: MSTZF), DivX, ST Micro, MediaTek (TWSE: 2454), Realtek Semiconductor Corp. (TPE: 2379), Chili TV, Strefa TV, Wuaki TV and many others. Security firm Cryptography Research, a division of Rambus Inc., is a Special Advisor to the SCSA.