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Sears and Kmart Go Hollywood

Sears and Kmart announced plans to launch Alphaline Entertainment powered by RoxioNow.

According to the statement, through a multi-year agreement with Sonic Solutions, the Alphaline Entertainment platform will offer Sears and Kmart customers on-demand entertainment via a range of internet-connected devices including HDTVs, Blu-ray Disc players, computers and handheld technologies.

When launched later this year, the Alphaline Entertainment service will allow customers instant access to purchase and rent thousands of movies and TV shows from the comfort of their couch. As a result, the digital version of many movies and TV shows will often be available for customers to view on the same day the DVD becomes available in stores.

“With so many movies and endless amounts of TV content available, Alphaline Entertainment ensures our customers will have the ability to obtain the latest, high-quality entertainment virtually anywhere, anytime,” said Karen Austin, president of Home Electronics for Sears Holdings. “This platform will enable Sears and Kmart to further enhance the services we offer our customers with the added ability to provide exciting digital video entertainment.”

The Alphaline Entertainment platform will also provide customers with the ability to share content among all consumer electronic devices that have a broadband connection.

“As customers continue to seek new digital services, they also want more flexibility and more universally accessible content,” said Dave Habiger, president and CEO, Sonic Solutions. “Alphaline Entertainment powered by RoxioNow fulfills this desire by providing Sears and Kmart customers with a seamless solution to access more content from a wider array of devices.”

Sears and Kmart will work with Sonic Solutions to embed the Alphaline Entertainment services on a variety of devices from many manufacturers, letting customers enjoy content while at home or on their mobile devices. RoxioNow will provide the content delivery infrastructure, software, and technologies to power the offering, which will appear on consumer electronics devices sold through Sears and Kmart.

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