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Seiki Unveils 4K Upconversion Blu-ray Player

Seiki Digital announced its new U-VISION 4K upconversion Blu-ray Disc player, which will be available sometime in the summer for $99.

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Unedited press release follows:

Seiki Fixes On 4K Ultra HD With A New Marketing Campaign And A Bevy Of Products Seiki Launches “4K Ultra HD World”? Campaign and Showcases Its Range of 4K Products Including the New U-VISION™ 4K Up-conversion Blu-ray Disc™ Player

NEW YORK, June 24, 2014 — CE Week 2014 — As one of the leading brands in the emerging 4K Ultra HD display market, Seiki ( launches its new marketing campaign focused on 4K Ultra HD with the goal of accelerating the adoption of the new digital entertainment standard. Seiki also introduces its new U-VISION™ 4K Up-conversion Blu-ray Disc™ Player featuring state-of-the-art 4K up-conversion technology that transforms high-definition video to high-quality 4K experience.

The Seiki “4K Ultra HD World” marketing campaign focuses on delivering a message to today’s consumers that the digital entertainment world has gone 4K Ultra HD and it’s time to upgrade with Seiki. The multifaceted campaign will include digital and print advertising, retail promotions and industry events with a special focus on social media to drive the Seiki brand messaging using the hashtag “#4KUHDWorld.”

“In just over a year, the Seiki brand emerged to become one of the leaders in the 4K Ultra HD world. Our goal now is to grow our brand presence and continue to support 4K Ultra HD momentum in the marketplace,” said Frank Kendzora, executive vice president at Seiki. “At the same time, Seiki will reinforce its market leadership with unique 4K product offerings like the U-VISION Blu-ray player. The new Seiki player makes HD content look beautiful on a 4K screen, therefore making 4K Ultra HD TVs more relevant today.”

Seiki will debut its new U-VISION 4K Up-conversion Blu-ray Disc Player and demonstrate for the first time at the CE Week Exhibits & Conferences (June 25-26) held at the Metropolitan Pavilion in New York City.

The Seiki U-VISION 4K Up-conversion Blu-ray Disc Player offers the best of both Full HD and 4K worlds. The player unlocks the full potential of 4K Ultra HD TVs with advanced Technicolor 4K Image Certified 4K up-conversion video processing technology that optimize Full HD Blu-ray movies for 4K displays with real-time detail enhancement, edge restoration and noise reduction. The Seiki player also offers rich audio experience with Dolby® TruHD 100 percent lossless technology that brings studio-master audio quality to home entertainment systems.

The Seiki Blu-ray player will be available in Q3 2014 with an MSRP of $99.

In addition at CE Week, Seiki will demonstrate its current Seiki Pro line of 4K Ultra HD TVs and U-VISION 4K Up-conversion HDMI Cable, and announce its entry into the 4K Ultra HD desktop monitor market with a new Seiki Pro display lineup.

About Seiki
Seiki (pronounced “SAY-key”) represents a new way of thinking in consumer electronics. Seiki offers straightforward, reliable digital entertainment experience that is affordably priced and backed by comprehensive customer support.

Featuring a one-year replacement warranty, Seiki markets a full range of high-definition LED televisions that feature 4K Ultra HD and Full HD 1080p resolutions. Seiki 4K Ultra HD TV was recognized and presented with the ninth annual POPULAR MECHANICS’ Breakthrough Awards as one of the top ten products setting benchmarks in design and engineering today.

The company also markets an audio product line that includes multi-channel stereo sound bar solutions and portable Bluetooth® speaker models. Seiki products are available at select authorized national in-store and online retailers. For more information about Seiki and its complete list of North American retail partners, please visit