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Sharp Unveils Quattron 3D with Built-in BDXL Recorder

Sharp Corporation announced that it will release two models in its new LB Series of AQUOS Quattron 3D LCD TVs.

According to the statement, the latest 52″ (LC-52LB3) and 46″ (LC-46LB3) LB Series HDTVs employ Sharp’s four-primary-colour technology and feature 3D-compatible Blu-ray Disc (BD) recorders that can read and write BDXL discs, which can hold up to 87 hours of high-definition TV programming.

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Unedited press release follows:

Sharp Introduces New AQUOS Quattron 3D LCD TVs—Two Models in the LB Series

On September 30, 2010, Sharp Corporation held a press conference in Osaka to present its new AQUOS Quattron*1 3D LCD TVs.

Sharp will release two models in the new LB Series of AQUOS Quattron 3D LCD TVs. The LCD panels in the LB Series (52V- and 46V-inch) use Sharp’s proprietary four-primary-color technology, and both models feature 3D-compatible Blu-ray Disc (BD) recorders.

The LCD panels in the LB Series use four-primary-color technology developed by Sharp based on its proprietary UV2A technology*2. This technology adds Y (yellow) to the three RGB (red, green, blue) primary colors and significantly improves light utilization efficiency to provide a brightness approximately 1.8 times greater*3 than conventional three-primary-color LCD panels, enabling users to enjoy vivid, impressive 2D and 3D images. In addition, these models are equipped with a new Quattron Pure Mode that automatically optimizes high-definition images to match the four-primary-color technology, resulting in smooth, natural reproduction of images from the built-in Blu-ray Disc recorder.

The built-in 3D-compatible Blu-ray Disc recorder enables viewers to enjoy Blu-ray 3D™ video using a single unit. Plus, these recorders are compatible with BDXL™*4, the new format for multi-layer recordable Blu-ray Discs, and can record up to approximately 87 hours*5 of high-definition TV programming in extended recording mode.

*1    Quattron is a combination of the word “quattro” meaning “four” in Italian, and the word “electron” in English. The use of four primary colors is a concept designed for LCDs, and differs from the conventional three-primary-color concept of light and color.

*2    Abbreviation of Ultraviolet induced multi-domain Vertical Alignment.

*3    Screen brightness when displaying 3D images compared to Sharp’s previous technology (three-primary-color Advanced Super View LCD without FRED technology).

*4    Specification defined by the Blu-ray Disc Association (BDA) for high-capacity Blu-ray Discs.

*5    In 10X extended record mode using triple-layer Blu-ray Disc media. This level of performance for recording time is not guaranteed, and actual recording time may exceed or fall below the abovementioned time depending on the image quality of the video being recorded and other conditions. The stated recording time is typical and intended as a guideline only.