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Shopping App Promotes Lionsgate Blu-ray Releases

CheckPoints announced that it is working with Lionsgate to promote the studio’s DVD and Blu-ray releases by delivering mobile offers and product information via smartphones to consumers while they shop.

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Unedited press release follows:

Lionsgate Taps Mobile Shopping App CheckPoints to Promote DVD and Blu-ray Titles in Store Aisles

Deal Marks Lionsgate As The First Entertainment Studio To Utilize CheckPoint’s Smartphone Technology To Provide Consumers With Movie Trailers and Exclusive Product Offerings.

Venice, CA — February 22, 2011 — On the heels of its one millionth scan, CheckPoints LLC, creator of the popular CheckPoints mobile shopping and rewards app, today announces a partnership with Lionsgate® (NYSE: LGF), a leading diversified independent movie studio. CheckPoints will work with Lionsgate’s new DVD and Blu-ray releases to instantly deliver mobile offers and product information via smartphones to consumers while they shop. The DVD and Blu-ray content will come to life like never before, with consumers able to instantly watch trailers and receive CheckPoints in exchange for interacting with new products.

Using CheckPoints, consumers can scan the barcodes of new DVD and Blu-ray home entertainment releases from Lionsgate and rack up points redeemable for real-world rewards. Additionally, they’ll have access to exclusive offers and movie previews, right on their smartphones. Titles in the CheckPoints promotion include award winning television dramas like Mad Men and Weeds; family shows such as Timmy Time and Thomas and Friends; fitness titles including Jillian Michaels; and theatrical releases such as the upcoming The Next Three Days.

“This is a fantastic and exciting opportunity for us to reach consumers in a new way, right in the aisles of the store, where purchasing decisions are made. By partnering with CheckPoints, we’re able to tap into the tens of millions of users that own smartphones, and 600,000 registered users of the CheckPoints app,” said Anne Parducci, Lionsgate Executive Vice President of Marketing and Family Entertainment. “We know this technology increases the likelihood of purchase and we’re also excited by the sheer power of the experience and the brand engagement it creates.”

The CheckPoints app is available for free download from the Apple App Store and Android Market, and offers shoppers rewards just for visiting virtually any store in America and discovering products there. Shoppers can unlock exclusive content like games and recipes each time they scan the UPC of a featured item – no purchase necessary.

“CheckPoints and Lionsgate are teaming up to reward customers for something they already do: shop. With our coupons and prizes, and Lionsgate’s exciting content, we’re now able to offer shoppers an exciting, entertaining, and rewarding new experience, all at once in a place where they don’t usually expect it,” said CheckPoints CEO Mark DiPaola. “We’re excited to partner with Lionsgate as our first entertainment product line in the mobile application. With over 13,000 titles in their library there’s something for every type of consumer, and their ability to be a trailblazer in this category is exciting for us all.”

CheckPoints recently announced it had recorded over 1 million barcode scans with over 600,000 users since launching only four months ago. Lionsgate joins Unilever, Energizer, Seventh Generation, Belkin, Tyson Foods, Frito-Lay, SoyJoy, Kmart, and Arby’s as a featured brand.

About CheckPoints
CheckPoints is a mobile app that instantly rewards shoppers for checking in and checking out products at any store they are sold. Shoppers collect points while unlocking bonuses and interactive content as they scan featured items – no purchase necessary. Featured product brands include Belkin®, Energizer®, Seventh Generation® and Tyson Foods®. CheckPoints can be redeemed right on the phone for rewards like gift cards, airline miles, and gadgets. It’s The App That Pays You Back™.

CheckPoints is based in Venice, CA and was founded by serial entrepreneur brothers Mark and Todd DiPaola.

About Lionsgate:
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution and new channel platforms. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as “Mad Men”, “Weeds” and “Nurse Jackie” along with recent series such as “Blue Mountain State” and the syndication successes “Tyler Perry’s House Of Payne”, its spinoff “Meet The Browns”, “The Wendy Williams Show” and “Are We There Yet?”.

Its feature film business has generated such hits in the past 12 months as THE EXPENDABLES, which was #1 at the North American box office for two weeks, THE LAST EXORCISM, TYLER PERRY’S WHY DID I GET MARRIED TOO?, KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy Awards®. The Company’s home entertainment business has grown to more than 7% market share and is an industry leader in box office-to-DVD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.