For more information visit: www.sigmadesigns.com
Unedited press release follows:
Sigma Ramps Volume Production of Industry’s First UHD TV Chip With HDR
Sigma’s Sophisticated STV7701 UHD SoC Delivers a Full Complement of Advanced High Dynamic Range (HDR) Technology for the Most Amazing Visual Experience Available
FREMONT, CA–(Sep 4, 2015) - Sigma Designs® (NASDAQ: SIGM), Sigma Designs, a leading provider of intelligent system-on-chip (SoC) solutions focused on Internet of Things (IoT), Smart TV and media connectivity markets has begun delivering volume quantities of its STV7701 Ultra HD High Dynamic Range (HDR). This powerful single-chip solution is the only product shipping in the market today that supports multiple HDR standards including HDR 10, BD UHD, and Dolby Vision to enable the most amazing UHD visual experience available. The new UHD SoC comes with software optimized for over-the-top (OTT) video streaming services with and a broad range of advanced capabilities for premium Smart TV offerings. STV7701 together with a companion Ultra HD FRC chip can provide an ideal solution for UHD 120Hz Smart TV.
High Dynamic Range technology has emerged as a disruptive technology over the past year due to the significant enhancement it delivers to the television viewing experience. Over the past decade, televisions have seen large strides in resolution (number of pixels on the screen) as well as refresh rates (pixels per second), but HDR addresses the “third pillar of image quality” — the information content per pixel. This third pillar directly addresses the amazing gradients of brightness and color that the human eye is capable of perceiving but heretofore never delivered. In simple terms, our eyes are capable of discerning at least 3 more orders of magnitude of brightness content and double the color content than even today’s UHD televisions are delivering. HDR technology delivers this extra depth of content to raise television video quality to a whole new level — the level our eyes desire.
Sigma Designs will showcase its STV7701 processors at IFA Berlin Hall 2, Stand 124, September 4-9
Key capabilities supported on this leading edge platform include:
• Ultra HD (UHD) Single Chip for 60Hz Smart TV
• 4K Ultra HD (UHD) resolution with High Dynamic Range and Wide Color Gamut capabilities include HDR 10, SMPTE 2084 and 2086, Dolby Vision
• 512 Zones 2D Dimming
• HEVC (H.265) UHD 10 bit video decoding at 60fps,
• Google VP9 UHD decoding
• Trusted Execution Environment and ARM Trust Zone support for content protection
• Integrated UHD HDMI v2 receivers with HDCPv2.2 content protection
• Integrated Civolution NexGuard forensic UHD watermarking Technology to curb content piracy
• Support for Android and Linux operating systems, as well as pre-integrated software for TV middleware, DRM, HTML5 browser engine and other software packages to build TV sets or other display products
Integration with industry partners — notably Google VP9 Technology and Civolution watermarking — also helps to make the STV7701 an ideal solution for next generation big-screen TV sets, providing the enhanced imaging and protection required for premium UHD services, including intensive high-motion content.
The new STV7701 single-chip solution is HDMI 2.0 capable and includes high-performance Quad Core ARM CPUs and Quad Core GPUs technology that enable outstanding video processing, advanced connectivity and OTT services for the next generation smart TV. To enable fast time to market, STV7701 comes with production-proven software solutions for all major geographical regions, as well as an integrated software stack for broadcast, broadband and in-home networking
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About Sigma Designs
Sigma Designs, Inc. (NASDAQ: SIGM) is a world leader in connected media platforms. The company designs and builds the essential semiconductor technologies that serve as the foundation for the world’s leading IPTV set-top boxes, DTV, connected media players, residential gateways, home control systems, and more. For more information about Sigma Designs, please visit www.sigmadesigns.com.