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Sony and RealD to Bring 3D to the Home

RealD_logoSony Corporation and RealD announced a technology partnership aiming to provide 3D home entertainment to consumers beginning in 2010.

According to the statement, this pact includes Sony licensing the stereoscopic RealD Format, know-how in producing active and passive 3D eyewear and other RealD technologies. The companies are working in partnership to bring to market 3D compatible “BRAVIA” LCD high definition TVs and other consumer products in Sony’s current and future portfolio that will support the stereoscopic RealD Format. The RealD Format is a side-by-side 3D format capable of delivering crisp, clear, high-quality 3D utilizing all channels of the existing HD broadcast infrastructure.

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