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Sony Canada and Future Shop Demo 3D Bravia HDTVs

Sony announced that consumers are invited to step into Sony’s 3D world at select Future Shop stores across Canada to experience 3D sports, movie and gaming demos with its new 3D-capable HX800 series Bravia LCD HDTV.

According to the statement, Sony’s in-store demos showcase the world of 3D sports, with FIFA Club World Cup and ESPN OSU vs. USC College Football, 3D gaming with MotorStorm Pacific Rift and Super Stardust HD and 3D Hollywood movie clips.

For more information visit: www.sonystyle.ca ; www.futureshop.com


Unedited press release follows:

FUTURE SHOP AND SONY INTRODUCE 3D-CAPABLE BRAVIA® HDTVs

Step into Sony’s 3D World at select Future Shop stores across Canada

TORONTO, May 21, 2010 – Consumers are invited to step into Sony’s 3D world at select Future Shop stores across Canada to experience 3D sports, movie and gaming demos with Sony’s new 3D-capable HX800 series BRAVIA® LCD HD TV.

Sony’s in-store 3D demos bring you into the exciting world of 3D sports, with FIFA Club World Cup and ESPN OSU vs. USC College Football, 3D gaming with MotorStorm Pacific Rift and Super Stardust™ HD, and 3D Hollywood movie clips.

“Sony’s 3D televisions bring you right into the action,” said Daniel Phillips, Director of LCD TV Marketing at Sony Canada, “and will change the way you experience television, the way you watch movies, and the way you play your favourite video games.”

Sony’s 3D-capable LCD HD TVs, now available for pre-order at Future Shop, leverage the breadth and depth of the company’s expertise to create an entirely unique experience at home that draws you closer to entertainment than ever before. Sony’s 3D-capable LCD HD TVs use active shutter glasses and High Frame Rate technology to reproduce clear, crisp Full HD 3D images. With Sony’s 3D-capable Blu-ray Disc™ players and movies, and PlayStation®3 and 3D stereoscopic game titles, you have entertainment unlike anything you’ve ever seen before. To learn more about Sony’s 3D technology, visit www.youtube.com/watch?v=Yo5cuhM_aAQ and www.sonystyle.ca/3D.

“Future Shop is deepening our commitment to bringing Canadians the 3D revolution,” said Todd Empey, Vice President of Operations, Future Shop. “We’re excited to introduce Sony’s 3D HDTV line-up through our store demos now through June. Also, Canadians can expect to see much more in the 3D space from Sony at Future Shop in the coming weeks, where we’ll be introducing new technologies like 3D-ready sound bars, receivers, as well as an array of content, including 3D gaming.”

Sony’s HX800 series 3D-capabale BRAVIA® LCD HD TV will be on display for consumers to demo at the following Future Shop stores:

·        Lansdowne Centre, 5300 #3 Rd., Richmond, BC
·        Coquitlam Centre, 2929 Barnet Highway, Coquitlam, BC
·        Heartland, 5900 Mavis Rd., Mississauga, ON
·        Yonge-Dundas, 325 Yonge St., Toronto,  ON
·        Marche Central, 1001 Rue de Marche Central, Montreal, QC

A representative from Sony will be on-site to answer all of your 3D questions.

HX800 series BRAVIA® LCD HD TV

The HX800 series (available in 40″, 46″ and 55″ models) is 3D-ready with the addition of Sony active shutter glasses and transmitter, both sold separately. This full HD (1920 x 1080p) television features Dynamic Edge LED backlight, Motionflow™ PRO 240Hz, and BRAVIA Engine™ 3 full digital video processor for sharp, vibrant, life-like images. Other features include:

·        Wi-Fi Ready: USB Wireless-LAN adapter for easy wireless network connection (sold separately)
·        BRAVIA Internet Video: watch dozens of internet video channels right from your TV.
·        USB and DLNA photo/music/video playback
·        Ambient sensor adjusts the picture to match the lighting conditions in your room.

Pre-order your Sony 3D-capable TV today

Consumers can pre-order Sony’s LX900 series and HX800 series 3D-capable BRAVIA® LCD HD TV models at Future Shop. For more information, visit www.futureshop.ca.

To add to the 3D excitement, for a limited time, consumers who pre-order one of the select models of Sony’s 3D-capable BRAVIA® LCD HDTVs before May 31st, 2010 will receive a bonus BDP-S470 stand-alone Blu-ray 3D™-ready player.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 62 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

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