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Sony Crows About Latest 3D HDTV Review

Sony Europe announced that Sony 3D HDTVs have scooped the top three places for an LCD 3D TV in 3D Radar’s “10 Best 3D TVs in the World today” roundup, beating off competition from Samsung, LG and Philips.

According to the statement, Sony’s KDL-60LX903 took first place for an LCD set (Panasonic’s TX-P65VT20B Plasma was best overall), followed by the KDL-52HX903 and KDL-40HX803.

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Unedited press release follows:

Sony 3D TVs — the Best in the World Today

LONDON–(September 30, 2010) – Sony 3D TVs have scooped the top three places for an LCD 3D TV in 3D Radar’s ’10 Best 3D TVs in the World today’ giant review, beating off competition from Samsung, LG and Philips.

3D Radar, Europe’s leading online 3D resource and part of the respected and authoritative TechRadar family of leading technology websites, conducted a giant test of the available 3D TV sets on the market and awarded Sony’s 3D TVs the top three places for 3D LCD TVs.

In top place was Sony’s flagship ‘Signature’ 3D KDL-60LX903. “Amazingly slim at just 64mm and sporting Sony’s minimalistic Monolithic design”, the LX903 was commended for delivering “solid 3D pictures which offer a captivating experience”. Not surprisingly, 3D Radar was also impressed by the 2D picture quality of the LX903, which delivered “a very natural looking, cinematic High Definition picture”. They were equally glowing about the multimedia entertainment capabilities of the 200Hz Motionflow LX903, including, “the impressively well stocked Bravia Internet Video service… arguably the most complete online TV platform around at the moment”, BRAVIA Internet Widgets and integrated W-Fi connectivity.

The KDL-52HX903, in second place with its Direct LED backlighting, is a highly accomplished 2D TV that can be upgraded to 3D TV with the addition of an accessory emitter and 3D glasses. Praised by 3D Radar for its “terrific looks, mostly superlative pictures” and its “extensive multimedia capabilities” the HX903 is the perfect 2D TV for those who may wish to upgrade to 3D in the future.

The KDL-40HX803, completing the top three hat trick, won accolades for its “admirable sense of depth and brightness, solid HD performance” and “great value”.

Sony’s 3D TV glasses, available with the LX903 or as accessories for the HX803 and HX903, were applauded for being “unusually comfortable and light shielding”, a key consideration when buying a 3D TV, where light intruding from the side of the glasses can ruin the viewing experience.

To add even more value to these top three award winning 3D TVs, Sony is now offering each of the three winning 3D LCD TVs with exceptional multimedia bundles from PlayStation 3s to Blu-ray players and 3D movies or games (dependent on region).

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD and 3D value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.