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Unedited press release follows:
Mumbai, November 29, 2012 – Sony DADC, a market leader in manufacturing, physical and digital supply chain services to the international home entertainment market, has announced the appointment of Rajat Kakar as Business Head of Home Entertainment Services by Sony DADC Manufacturing India Pvt. Ltd.
Almost two years ago, Sony DADC proudly opened a major new state-of-the-art manufacturing, digital service and distribution facility in Navi Mumbai, India. In support of the vast and fast-moving Indian market, Sony DADC has in addition taken on the role of a local content licensee, to support the growth efforts of the major studios and content owners in this region. With this service, Sony DADC is laying the foundation for a professional and responsive, sales and distribution infrastructure in emerging markets such as India, expanding the range of options that content owners have to monetize the vast opportunities that exist in entering and sustaining these markets. The first two major studios to already leverage the Sony DADC licensee model in India are Walt Disney Studios Home Entertainment (WDSHE) and Sony Pictures Home Entertainment (SPHE).
“We are delighted to welcome such an experienced person as Rajat on board. With his comprehensive understanding of publisher needs and the retail landscape, he will play a major role in Sony DADC’s move towards becoming an end to end supply chain service company,” said Chris Reiser, EVP Sony DADC International. “I am more than excited to join this team and delighted to be mandated with setting up a state of the art, sales, marketing and distribution entity which will maximize sales growth for the international studios as well as for local content holders,” commented Rajat Kakar.
Rajat was previously Managing Director of Universal Music in India. In his new role he will be based in Mumbai and will work closely with international and Indian content holders and help shape the traditional and emerging retail landscape for Home Entertainment in India.
About Sony DADC
Sony DADC is a leading disc and digital service provider for the entertainment, education, and information industries, offering world-class digital and physical supply chain solutions, software services, and optical media replication services. The company’s network consists of service offices, optical media production, distribution and digital facilities in 19 countries worldwide.