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Sony DADC to Unveil Ven.ue Cloud Playout Service

Sony DADC New Media Solutions announced that it will launch its new Ven.ue Playout service at IBC 2015.

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Unedited press release follows:

Sony DADC New Media Solutions To Unveil Ven.ue(SM) Cloud Playout Service At IBC

New Playout Capability to Give Broadcasters & Content Distributors the Ability to Rapidly Create Linear and OTT Distribution Channels Globally

MARINA DEL REY, Calif., Aug. 25, 2015  — Sony DADC New Media Solutions (NMS) today announced plans to launch Ven.ue Playout, a service designed to give content distributors the ability to directly power scheduled linear broadcasts in conjunction with their OTT and Mobile offerings, at IBC from September 10 – 15, 2015. The Ven.ue solution suite offers global brands an entire digital ecosystem of services including rights & avails, content management, authoring, distribution, and white-label OTT services. Ven.ue Playout further enhances the Ven.ue solution suite and is designed to give broadcasters the ability to pull from a combination of live feeds, library and licensed content, and incorporate user-generated and web-originated materials into their broadcast channels. Ven.ue’s comprehensive solution suite has been designed to streamline the ability to identify new revenue opportunities, reduce costs, and seamlessly manage playout across all devices and global territories through one interface.

“As the complexity of consumer offerings has increased and the demand for new features has accelerated, it has become increasingly difficult for many media companies to act on new revenue opportunities,” said Andy Shenkler, Chief Solutions and Technology Officer, Sony DADC New Media Solutions. “Ven.ue operates as a Solution-as-a-Service (SolaaS) allowing customers to stay ahead of the curve without having to incur massive capital costs. It’s a great way for distributors and content owners to simplify and streamline the process of expanding their initiatives around the world — and do so cost effectively.”

Ven.ue, Sony DADC NMS’ industry-leading SolaaS, offers consumer experiences and content delivery to a variety of devices and over 1200 distribution points worldwide. Built on existing NMS supply chain automation and efficiencies, Ven.ue Playout complements services currently offered within the NMS ecosystem which include Asset and Inventory Management, Media Servicing and Fulfillment, Rights & Avails Management, Localization, Dynamic Ad Insertion, Fan Engagement, Digital Marketing Services, White-label Consumer Storefronts, Real-time Consumer Behavior Analytics, and Merchandise Monetization. With Ven.ue Playout broadcasters and content owners will now be able to stream live satellite feeds from existing infrastructure and utilize patented workflows to instantly prepare content for multi-platform live and on-demand content delivery.

Ven.ue will be available for private showings at the RAI Convention Center in Amsterdam during IBC. For more information or to request a demo, visit

About Sony DADC New Media Solutions
Sony DADC New Media Solutions provides complete digital supply chain solutions to power a new era of media consumption. Major film studios, broadcasters, music labels, game companies, software providers, and other content providers rely on us for innovative technology to keep pace with rapidly evolving consumer demand and emerging multichannel distribution models. Our market insight, proven expertise across both physical and digital media, and strategic partnerships throughout the industry enable us to provide unmatched end-to-end services that deliver the speed, efficiency, and quality required by today’s digital media businesses and the audiences they serve.