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Sony Launches PlayStation Logo Licensing Program

Sony Computer Entertainment Inc. (SCE) announced its PlayStation “Logo Licensing Program” targeted for variety of lifestyle products from apparel to everyday items as part of the Official Licensing Program.

According to the statement, licensees who enter into an agreement with SCE through the “Logo Licensing Program” will be able to design their product using the PlayStation logos and or the iconic marks. The program is applicable to a variety of lifestyle products such as apparel, accessories, house wares and more. Furthermore, SCE will provide “Official Licensed Product logo” to be used on product packages, proving that the products comply with the guideline and have been approved by SCE.

The Official Licensing Program for PlayStation peripherals and accessories was introduced in June 2009 with more than 123 items from 45 licensees who have joined the program.

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