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Sony Launches Rovi Advertising Service

Rovi Corporation and Sony Electronics announced that Sony has launched Rovi Advertising Service on connected Sony BRAVIA TVs in the U.S.

For more information visit: www.rovicorp.com


Unedited press release follows:

Rovi Collaborates with Sony to Launch Rovi Advertising Service on Sony BRAVIA® TVs

Brands Will Be Able to Extend Their Reach into Consumer Homes on Connected Digital Living Room Displays

Santa Clara, Calif. – 5/9/2011 – Rovi Corporation (NASDAQ: ROVI) and Sony Electronics today announced that Sony has launched Rovi Advertising Service, part of Rovi Cloud Services, on connected Sony BRAVIA® TVs in the US, providing greater opportunities for brands to reach consumers. Under this new relationship, Rovi will sell and deliver advertising to the latest line of connected Sony BRAVIA TVs.

The announcement follows on the recent launch of Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The announcement expands upon the Smart TV Field Trial initiative, and broadens the reach beyond the 30+ million homes that Rovi Advertising Network reaches today. Rovi Smart TV advertising provides the ability for advertisers to increase awareness of their products and services by creatively engaging consumers in an environment where they can interact with content and information.

“Smart TV advertising takes consumers beyond sitting and viewing advertising on a TV screen to actively choosing to learn more about products and services that the consumer is interested in,” said Jeff Siegel, SVP of Advertising at Rovi. “With the addition of Sony BRAVIA TV to our Advertising Network, we are working with Sony to offer advertisers more creative capabilities to connect with the consumer.”

Rovi Advertising Service, delivered through Rovi Cloud Services, enables consumer electronics manufacturers to incorporate advertising on their devices and monetize their offerings to create recurring revenue streams. By using Rovi Advertising Services, CE manufacturers become a part of Rovi Advertising Network, making it easier for brands to place advertising on their devices.

About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds nearly 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/.

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