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Unedited press release follows:
Sony announces its latest ground-breaking Full HD 3D home projector, the VPL-HW50ES
IFA, Berlin, 29th August, 2012 (HALL 4.2): Sony today announced its latest market-leading Full HD 3D home projector, the VPL-HW50ES. With the already competitive VPL-HW30ES making strides in 3D home projection, Sony has ensured this latest model encapsulates the latest technology and delivers a premium 3D home cinema experience.
With a plethora of new features that draw on Sony’s latest technology, the VPL-HW50ES sits at the forefront of advanced Home Cinema Projection. This includes utilising an adapted version of Sony’s clever ‘Reality Creation’ which was developed for the EISA Award winning VPL-VW1000ES Sony 4K home cinema projector. Digital Reality Creation technology employs an originally developed digital signal processing algorithm to restore any information lost when packaging from original content to disc, recreating high quality, colour-rich, full HD images.
A 1,700lm brightness has been achieved by improving the light efficiency of the lamp and optimising the optical block. This combines with a new Bright Cinema and TV Mode to achieve 30 per cent more brightness than the previous model, without losing colour reproduction.
Sony’s contrast enhancer technology and Optimised Advanced Iris 3 algorithm combine to give the projector a dynamic contrast ratio of more than 100,000:1. The contrast enhancer works by analysing each scene and then automatically optimising contrast in real-time by compensating for dark and bright parts of the image. Additional features such as high brightness and Sony’s 3D Crosstalk reduction system, with SXRD panels, enhance the 3D image even further.
Commenting on the VPL-HW50ES, Tak Nakane, product manager, Sony Europe said: “When we launched the VPL-HW30ES we knew that we’d set a high standard. In announcing the VPL-HW50ES, Sony is confident that it’s raised that bar again, setting the benchmark for home cinema projection. Home projection technology is advancing at a rapid pace, Sony is ensuring it’s at the forefront of new developments, speaking with customers regularly to gain feedback and then channelling this knowledge into creating high-end, reliable products that are enjoyed by consumers worldwide.”
As well as encompassing Sony’s latest technology, the VPL-HW50ES also features a number of functionality upgrades that make it more user-friendly. These include a built-in 3D transmitter, a wider lens shift that makes its V shift range become +- 71 per cent and a whisper quiet 21db maximum noise output.
The VPL-HW50ES is available in black and white across Europe from the end of October 2012.
Sony is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years’ experience in delivering innovative market-leading products, Sony is ideally placed to deliver exceptional quality and value to its customers. Sony’s Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer’s needs, integrating software and systems to achieve each organisation’s individual business goals.