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Sony Promotes 4K Digital Motion Picture Production

Sony Corporation announced growing industry support for its 4K digital motion picture production equipment and initiatives.

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Unedited press release follows:

Broadening the Environment for 4K Digital Motion Picture Production

Sony’s Open Platform Gains Wide Support from Production Equipment Manufacturers

Sony’s F65 CineAlta camera delivers 4K image resolution—the highest resolution currently available in the digital motion picture production industry. Last autumn, Sony announced that the camera’s SRMASTER recording formats (F65RAW files and 2K/HD MPEG-4 Simple Studio Profile) would be promoted to the market as an open platform. Since that time, Sony has worked to gain the industry’s broaden support for these formats by providing technical specifications and development assistance to content production equipment manufacturers.

As a result, in February, six makers of nonlinear editing system and color grading solutions launched new product releases with full support for the SRMASTER format. Ten major Hollywood post-production companies are also moving forward with their support in their facilities to accommodate F65 shot projects.

Today, as a proof of broader acceptance by the industry, another six partner companies have implemented SRMASTER format support in their products for on-set dailies, nonlinear editing, color grading, ingesting (into the post-production pipeline), and compositing.

With support already provided by multiple of such partner companies, movie makers are given a tool and environment to enjoy flawless 4K content production workflow.

To further evolve the efficiency of SRMASTER workflows, Sony has also developed technology to enable high-speed transfer of SRMASTER high-definition image file through ordinary coaxial cable interface (3G-SDI). This new “SRExpress” interface, which can transfer files 5 times faster than real time,1 will be enabled by Sony’s SR-R1 SRMASTER portable recorder in May.

1 In SR-Lite mode

As an addition as of April 2012, the following partner companies implement support for the SRMASTER format:

◎ AJA, Avid®, Codex, Drastic Technologies, DVS Digital Video Systems GmbH, Quantel
AJA and Drastic Technologies support SRExpress
Avid supports with plug-in software by Sony

Sony’s high-quality content production system is fully file-based and networkable, and integrates with the entire process, from 4K shooting to editing.

Sony is committed to supporting creative professionals and their pursuit of the endless possibilities of expression in movie content, and Sony will continue its efforts to revitalize the entertainment market and ultimately enhance consumers’ enjoyment of movie entertainment through a broad range of professional solutions.

Reference: As of February 2012, the following manufacturers and facilities support the SRMASTER format.

On-set dailies, color grading, component device manufacturers:
◎ASSIMILATE, Blackmagic Design, Colorfront, FilmLight, MTI, YoYotta

Post-production facilities:
◎Colorworks, Company 3, DigitalFilm Tree, EFILM, Encore Hollywood/Level 3 Post, FotoKem, Hollywood DI, Light Iron, Modern VideoFilm, Technicolor