Unedited press release follows:
Sony Pictures Home Entertainment and Dolby Announce Collaboration on Dolby Vision 4K Ultra HD
SAN FRANCISCO — Dolby Laboratories, Inc. (NYSE: DLB) and Sony Pictures Home Entertainment (SPHE) today announced plans to use the new Dolby Vision™ mastering process for the release of 4K Ultra HD titles by a variety of home entertainment distribution partners, delivering high-dynamic-range (HDR) imaging with a wider range of contrast and more vibrant colors. The availability of SPHE titles in Dolby Vision for home entertainment platforms marks a revolutionary step forward for enthusiasts and content channels worldwide.
Dolby Vision, a complement to 4K Ultra HD, is a new imaging technology that helps content creators deliver a dramatically enhanced visual experience—astonishing brightness, incomparable contrast, and captivating color—and also bring the next wave of innovative entertainment to consumers via next generation physical disc and digital distribution platforms.
“We continue to be enthusiastic about the growing consumer appetite for next-generation 4K Ultra HD content. With Dolby Vision imaging technology, we can now master our movies with the highest-quality visual experience for distribution to consumers’ homes,” said Richard Berger, Senior Vice President, Worldwide Digital Strategy and Advanced Platforms, Sony Pictures Home Entertainment.
An end-to-end solution, Dolby Vision can be incorporated from content creation to distribution and playback, and has already received support from others in Hollywood, including A-list directors, executives at major studios, and OTT service providers.
“Dolby Vision shines a bright new light on Sony Pictures Home Entertainment’s compelling new releases and distinguished catalogue,” said Curt Behlmer, Senior Vice President, Content Solutions and Industry Relations, Dolby Laboratories. “Consumers who purchase SPHE movies that have been mastered in Dolby Vision are able to feel the full visual drama of lifelike images unfold in the comfort of their living room, exciting their senses with an entirely new entertainment experience.”
SPHE plans to release a growing slate of Dolby Vision 4K Ultra HD titles in the coming months.
About Dolby Vision
Dolby Vision is a transformative technology for imaging that delivers a dramatic visual experience—astonishing brightness, incomparable contrast, and captivating color—that brings entertainment to life via OTT online streaming, broadcast, and gaming applications.
Even though most content is captured and rendered using technology that produces the colors and brightness of real life, much of that richness is lost by the time it gets to your living room. That’s because current color-grading standards are based on the limitations of current television technologies and require that the content be altered to match their display performance—dramatically reducing the range of colors, brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak highlights, brightness, and contrast, with the confidence that those will be reproduced faithfully on televisions that feature Dolby Vision technology.
About Sony Pictures Home Entertainment
Sony Pictures Home Entertainment (SPHE) is a Sony Pictures Entertainment (SPE) company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visit www.dolby.com.