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Sony Targets Consumers with XAVC S 4K Video Recording Format

Sony Corporation announced that it is expanding its XAVC 4K professional video recording format to serve the consumer market.

For more information visit: www.xavc-info.org


Unedited press release follows:

Sony expands XAVC format to accelerate 4K development in the professional and consumer market.

- Long GOP as choice of high-efficiency codec and “XAVC S” focused for consumer use. -

With the successful sale of new CineAlta 4K cameras, expected to reach more than 2,000 units’ shipment worldwide by the end of April 2013, the XAVC format has been widely adopted in the marketplace. The format holds various advantages for high quality image reproduction including 4K pixel resolution, 10 bit color depth, wide color space (S-Gamut) and refined gamma (S-log).

Sony is today announcing Long GOP (4K 4:2:0 and HD 4:2:2) as choice of high-efficiency codec to serve more widely the requirements of the content production market. In addition, to serve the consumer market, “XAVC S” employing MP4 wrapping format is also introduced as its expansion of XAVC. This expansion will encourage growth of 4K content in the consumer market.

“XAVC S” profile

Resolution: 4K (3840 x 2160), HD, and Proxy
Compression: MPEG-4 AVC/H.264
Wrapping format: MP4
Audio: Linear PCM and AAC

Note: Each manufacturer will decide which profile and operating point of XAVC they will implement in their products.

Sony hereby assures XAVC format to be a video recording format that covers both of professional and consumer market.

XAVC is introduced as an open format, to serve as a driver to promote and establish 4K content production infrastructure. A license program is proposed not only for editing software manufacturers but also for hardware manufacturers. Currently, over 60 manufacturers have filed a request to become a licensee, and 31 manufacturers’ products plan on their support for Sony XAVC format and workflow.

XAVC Format Supporters
Abekas, Incorporated / Adobe® / Assimilate Inc. / ASTRODESIGN, Inc. / Avid Technology, Inc. / Blackmagic Design Pty. Ltd. / Cinegy LLC. / Codex Digital / Colorfront / CyberLink Corp. / Digital Vision / EVS Broadcast Equipment / FairlightAU Pty Ltd. / FilmLight Ltd. / Final Cut Pro X / Firefly Cinema / Grass Valley / Harris Broadcast / IBEX Technology Co.,Ltd. / Imagination Technologies Limited/ Matrox Electronic Systems Ltd. / MTI Film / Pegasys Inc. / Quantel Ltd. /Rohde & Schwarz DVS GmbH / Rovi’s MainConcept / SAKURA EIKI Co.,Ltd. / Sobey Digital Technology Co.Ltd. / Sony Vegas ™ Pro 12 / YoYotta Ltd. / Zaxel Systems Incorporated

For more information, please visit: www.xavc-info.org

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