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Sony UK Launches NX713 and NX813 BRAVIA 3D HDTVs

Sony UK announced that it has launched its new BRAVIA NX713 and NX813 3D HDTVs.

According to the statement, the units feature a new slim and stylish monolithic design, BRAVIA Internet Video for on-demand online entertainment, full high definition 3D capability (by adding a 3D Sync Transmitter and eye glasses) as well as Dynamic Edge LED backlighting and Motionflow 100Hz Pro (NX713) or Motionflow 200Hz Pro (NX813).

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Unedited press release follows:

The new BRAVIA® 3DTVs NX713 and NX813: Bringing style and connectivity to the 3D experience

19 August 2010

Sony extends its BRAVIA 3D line-up with two new network models that combine 3D capability, connectivity and elegant design

· Featuring BRAVIA Internet Video – for on-demand, online entertainment

· Full High Definition 3D – just add a 3D Sync Transmitter and glasses to enjoy a new dimension in television

· Transform your living space – with the slim and stylish Monolithic Design

Get ready for the 3D revolution
3D entertainment has moved out of the cinema into the Living Room, and the Sony EISA award winning 3D BRAVIA TVs are leading the way.

All 3D BRAVIA TVs are supported by a rapidly increasing variety of 3D content, including the latest Hollywood movies on Blu-ray 3D™ disc such as Sony Pictures Home Entertainment’s Cloudy With a Chance of Meatballs; sport, music, natural history and entertainment from new 3D cable and satellite channels; even 3D games such as WipEout®HD and MotorStorm® Pacific Rift for the PlayStation®3.

Even in 2D, these TVs offer amazing HD picture quality. With Dynamic Edge LED backlighting and Motionflow 100Hz Pro (NX713) or Motionflow 200Hz Pro (NX813), the resulting ultra high contrast images are incredibly sharp and smooth.

Watch what you want, when you want
BRAVIA Internet Video puts the viewer in control of a world of online, on-demand video – delivered straight to the television screen with no need for a PC. From catch-up TV to video sharing sites like YouTube™, plus exclusive content like the FIFA World Cup™ Collection and streaming movies from LOVEFiLM, it’s never been easier to enjoy what you want, when you want – with new content and video channels being added to BRAVIA Internet Video all the time.

BRAVIA Internet Widgets allows the viewer to see what friends are up to with updates from sites like Twitter™ and Facebook™, view photos from Flickr™ – all via the TV screen.

Transform your living room
Monolithic Design means a new way of thinking about how the TV fits into the living room. These televisions look amazing even when not switched on – plus the slim screen with concealed, touch sensitive controls means nothing interrupts the smooth surface finish.

The NX713 and NX813 both have a new, even slimmer design – including a smaller bezel around the TV’s screen.

To complement the NX713 or NX813, a new optional designer stand offers an even more elegant way to set the TV at the perfect 6° viewing angle – and with a 2.1 sound system  mounted in the base, enhanced sound quality is guaranteed.

Get ready for style and performance
“With 3D capability, the connectivity of BRAVIA Internet Video and stunning monolithic design, the NX713 and NX813 are perfect for people who want both style and performance from their TV,” says Christian Brown, Senior Category Marketing Manager, Sony UK.

“More and more people recognize that 3D will play an important part in the future of home entertainment. And with the NX713 and NX813 you’ll be safe in the knowledge that you’re ready to upgrade to 3D viewing as soon as you decide the time is right.”

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.