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Sony Unleashes Personal 3D Viewer

Sony Europe announced its new head-mounted Personal 3D Viewer at IFA 2011 in Berlin, Germany.

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Unedited press release follows:

Pure immersion: the movie theatre that’s just for you
31 August 2011

Enter your own personal world of High Definition 3D entertainment with the Personal 3D Viewer

• Discover an immersive, High Definition 3D world of movies
• Play more, see more, with OLED screens for gaming
• A real cinematic experience with 5.1 virtual surround sound

Experience something really new and exciting, not just an upgrade of what’s gone before. The “Personal 3D Viewer”, HMZ-T1, – the world’s first 3D compatible Head Mounted Display equipped with high definition OLED panel. It is a wearable headset with twin OLED displays and simulated 5.1 surround sound – is a truly immersive way to enjoy movies and games in High Definition and 3D.

Step inside your movies and games with OLED screens
Lose yourself in a classic movie or become engrossed in an addictive video game as time stands still. The “Personal 3D Viewer” puts you there with OLED displays with high contrast, color reproducibility and fast response capabilities. Organic panels have a super fast response time of just 0.01 milliseconds, creating a smooth, natural video, even for fast-moving images in such as sports or games.

Movie magic brought to life with high definition OLED
When a film transports you half way across the universe, you’ll want to see everything in High Definition. Organic LED lights (OLEDs) deliver some of the truest, richest pictures around. We applied our OLED display and semiconductor silicon drive technology to develop 0.7 inch (diagonal 18.0mm), high definition OLED panel (1280 x 720). They use a colour separation technology to overlay a colour filter on top of the base white organic layer, delivering a broader range of colours and brighter, smoother pictures – so clear and sharp, it’s like you were there.

Take your viewing to the next level with HD 3D
Striving for the clearest, most immersive 3D picture, we deployed two independent OLED screens, which display HD video independently, largely eliminating cross-talk and blurring for more comfortable 3D viewing. What’s more, because the “Personal 3D Viewer” uses OLED displays, pictures are naturally bright, colours are rich and deep and the overall picture is true to the director’s vision.

Movie theatre sound – just for you
To match the high standards set by sound engineers making the latest Hollywood blockbusters we adopted ‘Virtualphones Technology’. It creates an audio field that sounds like there are speakers all around you, delivering a simulated 5.1 surround sound experience. Select from four different surround sound modes, including cinema, game, music and standard for a realistic feeling of actually being there.

A real cinema screen experience in miniature
To really replicate the cinema experience, we extended the horizontal viewing angle of the “Personal 3D Viewer” to 45 degrees. This simulates a real 750-inch movie theatre screen at a virtual viewing distance of 20 metres. The attached light shade enhances the feeling of immersion so all you need to do is bring your own popcorn.

Anthony Koustelos, General Manager of Home Audio Video Business at Sony Europe says; “The Personal 3D Viewer really is a new way to experience films and games in three dimensions. Our goal was to recreate the cinema experience, in an immersive, personal headset. The clarity of sound and picture that the Personal 3D Viewer is able to deliver makes it just like a mini cinema – that’s just for you.”

Head Mounted Display ‘Personal 3D Viewer’ HMZ-T1
Experience HD movies from Blu-ray Disc and online content

· Immersive 3D and HDviewing
· See more with 0.7-inch, high definition OLED panel (1280 x 720)
· See more with 45 degree viewing angle
· Deep Color delivers a smoother, more realistic picture
· Save energy with automatic power-off
· Control access with a password setting
· Includes a processor unit to connect to Blu-ray™ Disc, Playstation®3 and other devices
· Choose from four different surround modes

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. Offering a complete end-to-end 3D value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League, Official FIFA Partner  and global sponsor of the FIFA World Cup™, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit