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Sony Unveils Professional 3D LCD Monitors

Sony Professional announced new additions to its professional LCD monitor range.

According to the statement, this includes the 3D-capable LMD-4251TD (42″) and LMD-2451TD (24″) as well as the conventional 2D LMD-2341W (23″), LMD-1541W (15″) and LMD-2110W (21.5″).

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Unedited press release follows:

Professional demonstrates its Professional LCD Monitors Range at IBC

Sony Professional announces latest 3D and 2D LCD monitors offering unrivalled expertise in the production workflow

IBC, Amsterdam, 10th September 2010 – Sony Professional today announced new additions to its Professional LCD Monitor range broadening its complete end-to-end production workflow. By using the same reliable technology as ChromaTRU™ and 10-bit signal processing as standard Sony monitors, the latest ranges build on Sony’s experience and expertise. At IBC Sony is showcasing different 3D workflow setups to demonstrate that each and every project needs to have a tailored solution to ensure premium quality content. Part of this workflow is the latest in professional 3D monitors, the LMD-4251TD and the LMD-2451TD. Sony is also demonstrating its commitment to HD 2D quality with the launch of the new high grade LMD 41W series, the LMD-2341W and LMD-1541W, and the entry level LMD-2110W.

“Over the last 18 months, 3D digital technology and content have rapidly progressed and the market for 3D entertainment is growing exponentially. At live sporting events, cinemas, concerts and many more locations, audiences are now eager for ever-more sophisticated levels of impact and realism. In response to this demand Sony’s slim and robust 3D professional video monitors bring high performance content to producers, ensuring quality output,” commented Mark Grinyer, 3D Sports Solutions Business Head at Sony Professional, Europe.

For 3D monitoring, Sony offers two types of high performance professional LCD monitors; the LMD-4251TD (42”) and the LMD-2451TD (24”). These monitors incorporate a micro-polarizer filter attached to the LCD panel and are supplied with polarized 3D glasses. The hallmark of these monitors is their highly acclaimed Sony-unique ChromaTRU™ colour matching technology and a full-HD resolution professional LCD panel. These two professional monitors accept a variety of 3D signal formats including 3G-SDI, Dual Stream HD-SDI, HD-SDI Side-by Side, HD-SDI Line Interleave (line-by line), HD-SDI Field and Frame sequential as well as DVI-D Interleave (line-by-line) modes. Following extensive use during the summer World Cup, and incorporating end user feedback, a complete set of 3D functions is available to help users managing the 3D effects with enhanced flexibility. The 3D monitors will be commercially available in October.

Sony’s success at recent live sporting events in Germany, demonstrates its commitment to the production workflow. TopVision, the European technical service provider, opted to use Sony Professional technology during the filming of 3D football matches in Germany and was the first company in Germany to order 20 3D monitors. “3D business is really taking off”, says Eduard Palasan, Managing Director of TopVision Telekommunikation GmbH & Co. KG. “3D live productions are extremely challenging and require a great deal of experience and expertise. Our customers have very high expectations about the technology and the results. Sony Professional already has many years of experience in the 3D industry and we are delighted with the performance of Sony Professional products.”

Bringing together some of the biggest names in Broadcast, IBC is an ideal platform to launch Sony’s latest high performance 2D monitors with the high grade LMD 41W series and the entry level LMD-2110W. The LMD 41W Series consisting of two models LMD-2341W and LMD-1541W is available in space-saving 23” and 15” size with a slim bezel and aluminium body, ideal for installation in Digital Gallery. Dynamic control of source names and Tally is available through an Ethernet remote. Both monitors are equipped with the ChromaTRU™ technology and 10-bit signal processing providing accurate colours, precise gamma, stable white balance and image precision. Both monitors are equipped as standard with 3G HD-SDI, HDMI and analogue composite input. The high grade LMD 41W series is available this autumn.

The entry level video monitor comes as a wide screen 21.5” LCD full HD screen equipped with a professional studio features set and chassis and a 10-bit processing power for image precision. It contains versatile analogue video inputs, a HDMI connector and an optional SD SDI input. The LMD-2110W ensures cost effective video monitoring solution for broadcast, prosumer and industry applications and is available now.

About Sony Professional
Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony’s Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer’s needs, integrating software and systems to achieve each organisation’s individual business goals.