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Unedited press release follows:
SONY’s 2012 BRAVIA® TVs ARRIVE IN STORES
New Models Deliver Sony’s Best HD Picture Ever, Keep Viewers Connected and Entertained
SAN DIEGO, Mar. 15, 2012 – On the heels of its product introductions in January at CES 2012, Sony today announced the arrival of new 2012 BRAVIA® HDTV televisions, further expanding the year’s current line at retail. These new models offer consumers Sony’s unique combination of technology, content and services into the ultimate at-home entertainment experience.
“We know the best part of the TV has always been the picture, and Sony’s pioneering technologies continue to deliver superb picture quality, with rich, vibrant images that really pop visually,” said Brian Siegel, vice president, Television for Sony Electronics’ Home Division. “We invite consumers to go to stores and see for themselves, side by side with other brands, and let their own eyes see the Sony difference.”
Sony’s 55-inch class (54.6” diag.) HX750 joins its 46-inch (diag.) model already in market, and boasts full Internet-connectivity and built-in 3D to go with a brilliant full HD 1080p picture. Using Sony’s X-Reality™ digital video processor, the HX750 produces its outstanding picture by separating incoming video into constituent parts of outline, texture and color/contrast, and then applies image enhancements to deliver a detailed, crisp picture. Additionally, Sony’s Motionflow™ XR 480 technology reduces blur caused by quick camera movements, enhancing sharpness and creating a smooth viewing experience for fast-paces sports and movie programming, as well as gaming.
Viewers stepping into Internet-connectivity and Edge LED backlighting also receive stunning picture quality with Sony’s out-of-the-box Wi-Fi-ready EX640 series, available in sizes from 40-inch (diag.) to 55-inch class (54.6” diag.). The EX series incorporates Motionflow XR 240 processing and Sony’s Clear Resolution Enhancer technology, delivering a superb Full HD 1080p resolution and a vivid, clear, life-like picture.
Entry into the Sony line begins with the BX series. The BX450, available in both 40- and 46-inch (diag.) screens, delivers a vivid Full HD 1080p picture with bright images and color. With Clear Resolution Enhancer and Digital Noise Reduction, the BX450 displays clear, well-defined images with reduced picture noise.
Innovation in Picture Quality and Connectivity to a World of Streaming Entertainment
Sony’s 2012 models offer many unique technologies and features that consumers have come to expect from Sony televisions, from superb picture quality to seamless access to streaming Internet content. For details on Sony’s innovative televisions, please see the product introduction press release from CES 2012.