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Sorenson Licenses Spark Video Decoder to Renesas

Sorenson Media announced that it has licensed its Spark video decoder to Renesas Electronics.

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Unedited press release follows:

Sorenson Spark Video Decoder Licensed by Renesas

Sorenson Spark Enables Consumer Devices to Playback the Largest Library of Video on the Internet

SAN DIEGO (August 28, 2012) — Sorenson Media today announced that its Sorenson Spark video decoder has been licensed by RENESAS Electronics corporation to be included in its next generation chipsets. The Sorenson Spark video codec enables today’s advanced digital devices to play the largest library of videos available on the Internet.

Sorenson Spark is the industry’s most ubiquitous video codec and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including those on YouTube, the single largest online video destination site today. RENESAS is a leading semiconductor company and provides products incorporating video decoder functionality.

“We continue to be focused on providing our customers with the most advanced technology solutions,” said Hiromi Watanabe, general manager of SoC software platform division of RENESAS Electronics. “Sorenson Spark will enhance our ability to more directly meet the demands of the consumer electronics market as consumers increasingly want more access to all of the content available on the Internet and elsewhere.”

“Renesas is a clear leader in the worldwide semiconductors market, and we are pleased that the Sorenson Spark codec will now be included in its product offerings,” said Douglas Cebik, director of business development for Sorenson Media. “With video becoming such an essential part of every device, it is important that end users have access to all the content the Internet has to offer, included those videos encoded exclusively via Spark.”

About Sorenson Media
Sorenson Media ( is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media’s innovative solutions and legacy of trust to meet their evolving needs.