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SRS Labs Launches iWOW Universal

SRS Labs announced its new iWOW Universal (iWOW-U) audio-enhancing hardware adapter.

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Unedited press release follows:

New SRS iWOW Universal Brings HD-Quality Audio Experience to Nearly All Consumer Electronics Devices

SRS iWOW Universal Enables Any Device With a 3.5mm Headphone Jack to Deliver a Far More Powerful Audio Experience Over Headphones, Speakers and Car Audio Systems

SANTA ANA, Calif. — SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio enhancement, and voice post-processing technologies, announced today that the latest generation of its award-winning plug-and-play performance-enhancing audio accessories, the SRS iWOW Universal (iWOW-U™), is now available. Engineered to work with all consumer electronics devices featuring a 3.5mm headphone jack, such as a mobile phone, tablet, PC or game console, the SRS iWOW-U is a hardware adapter that plugs into the device to deliver a thrilling, and incredibly immersive personal audio entertainment experience.

“Since the announcement of our highly popular and award-winning iWOW 3D™ last year, we have received an incredible amount of interest from our fans and friends, as well as the general public, urging us to come up with a device that offers the same stellar audio performance without the limitation of being confined to Apple’s proprietary 30-pin connector,” said Allen H. Gharapetian, Senior Vice President of Marketing for SRS Labs. “So, unlike previous versions of our iWOW branded products that only worked with iDevices, the SRS iWOW-U is designed to deliver that same signature SRS iWOW audio experience universally on any type of portable consumer electronics device featuring a built-in headphone jack.”

Utilizing several patented SRS audio solutions, SRS iWOW-U retrieves audio cues that are buried deep within the original source material to restore the integrity of the original recordings, providing an immersive three-dimensional sound stage with renewed depth and clarity, as well as deeper bass. The end result is incredibly more powerful sounding audio that brings music, videos, movies and games to life.

The SRS iWOW-U is housed in an all new slim, sleek gloss black enclosure that features a 3.5mm line in, a 3.5mm line-out, an indicative LED and a single button to control the unit. Features of the iWOW-U include:

• Internal long-life Lithium-polymer battery – Capable of providing up to 6 hours of battery life
• Standard mini-USB charging port, for convenient charging
• Specialized tunings for headphones and car stereo systems
• In-line control compatibility
• Microphone pass-through
• Interchangeable color faceplates that create a personalized appeal (available on select models)
• Illustrated quick start guide

The SRS iWOW-U will begin shipping May of 2012 in two flavors: iWOW-U and iWOW-UF. The iWOW-UF is identical to the iWOW-U in terms of performance but it features four additional interchangeable color faceplates, allowing users to personalize the product to their liking.