PLR IP Holdings, LLC, the owner of the Polaroid brand, announced the signing of a 6-year licensing agreement with consumer electronics manufacturer and distributor, Starlight Marketing Limited, a wholly owned subsidiary of Starlight International Holdings Limited.
According to the statement, under the terms of the agreement, Starlight will develop Polaroid-branded flat panel TVs in sizes 12” – 100” for retail in US and Canada. Polaroid TV products from Starlight are initially expected to contribute an estimated $500 million in sales over the term of the agreement.
This announcement with Starlight follows the recently announced partnership with Starlight to manufacture and distribute stand-alone DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home theater systems.
In addition, Starlight has appointed former Polaroid executives Manuel Madriz and Bill Taylor to lead the sales and marketing efforts for the TV category in the United States.
“The extended arrangement with Starlight will provide our customers with a comprehensive suite of home entertainment electronics,” said Scott W. Hardy, President of PLR. “Polaroid-branded TVs from Starlight will embody sleek design with crystal-clear HD images combined with the value and quality the market demands.”
Polaroid-branded LCD TVs from Starlight are expected to be available later this year.