Unedited press release follows:
BIDDEFORD, Maine, Jan. 11, 2011 — Sunlyte LLC is proud to announce the launch of Sunlyte Certified Carbon Free manufacturing service for CD, DVD and Blu-ray packaged discs. Through material and energy efficient design, streamlined distribution and use of carbon neutral delivery services, Sunlyte Certified Carbon Free dramatically reduces the carbon footprint of packaged discs. The remaining essential footprint (as little as 250 grams for a packaged CD) is then balanced to net zero through offsets that support certified greenhouse gas reduction projects. The zero carbon footprint packaged discs are available at comparable prices to standard CD jewel box and DVD packaging.
“From design to distribution to disposal, Sunlyte Certified accounts for the carbon costs associated with the manufacturing of CD, Blu-ray and DVD discs, all printed materials and packaging, even the shrink wrap, and shipping to distribution,” said Paul Gelardi, Sunlyte Packaging’s CEO and Founder. “We have performed the most extensive footprint analysis to date of media packaging to validate our carbon free certification.”
The carbon footprint of Sunlyte’s packaged discs, including the materials and manufacturing of discs, all packaging and printed material, all transportation through to distribution, and end-of-life, has been calculated by an independent consulting company and the methodology was reviewed by two leading carbon management organizations. Carbon offsets are purchased in compliance with the more rigorous protocol. Sunlyte packaged discs are certified by CarbonFund.org as CarbonFree.
Sunlyte Certified Carbon Free utilizes the lightweight Sunlyte Tray, made from 100% recycled plastic water bottles, FSC or SFI certified paperboard and carbon neutral shipping. Sunlyte’s packaged discs reduce material costs, energy costs and waste. For example, a packaged Sunlyte Certified CD weighs 49% less than a standard CD package, resulting in significant shipping and carbon footprint savings.
“The carbon footprint of a product is in large part a measure of waste, and waste is not only bad for the environment, it’s bad for business,” said Gelardi. “Through a continuing effort to reduce the essential carbon footprint of packaged discs coupled with carbon offsets, we hope to prove that what’s good for the environment is good for business and help the Home Entertainment and Optical Publishing Industry become the first Carbon Free Industry.”
Sunlyte Certified packaged discs adhere to sustainability guidelines of Wal-Mart, the Recording Association of America and the National Association of Recording Merchandisers. Sunlyte Certified Carbon Free discs and multi-media packaging are available directly from Sunlyte LLC and through industry partners and licensees; these currently include Oasis Disc Manufacturing, Shorewood Packaging, and CRT Custom Products.
With over 40 years of packaging experience and state-of-the-art facilities, Maine-based Sunlyte Packaging is a leader in green packaging solutions. We strive to reduce environmental waste while maintaining key design principles of material efficiency, protection and visibility. We are committed to further reducing the essential carbon footprint of our products and services through rigorous, energy-efficient product redesign and use of recycled and recyclable materials. We are committed to helping customers achieve their sustainability goals. From designing custom packaging to manufacturing, we offer cost-effective solutions to help our customers make the right choices for their business and for the world. Sunlyte LLC is certified Carbon Free by the CarbonFund.org.
Carbonfund.org is the leading nonprofit carbon reduction and climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact by supporting third-party validated renewable energy, energy efficiency and reforestation projects. Carbonfund.org has over 450,000 individual supporters and works with over 1,400 business and nonprofit partners. For more information, visit www.carbonfund.org.