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Unedited press release follows:
DTS to Deliver Surround Sound to Super Bowl XLV Fans Worldwide
Leading Sound Technology Company Creates Ultimate Surround Sound Experience on Game Day
CALABASAS, Calif.–DTS, Inc. (Nasdaq: DTSI), the leader in high-definition audio, announced today that DTS Neural Surround Sound™ technology will be integrated into the NFL’s international HD broadcast of Super Bowl XLV from Dallas. This partnership will enable TV viewers from around the world to experience the game in full 5.1 surround sound for the fourth consecutive year.
DTS Neural Surround Sound provides a revolutionary new approach to surround sound productions, enabling networks to distribute 5.1 surround sound over a stereo transmission path. For Super Bowl XLV, television broadcast stations worldwide will transmit the signal carrying the DTS Neural Surround sound technology. This technology, integrated into hardware by DaySequerra, allows broadcast crews to produce the game in 5.1 and preserve the integrity of the surround mix while transmitting the game to a global NFL audience in a stereo format at the highest resolution possible.
“Providing the best sounding audio for the largest one-day broadcast event in the world is just another example of DTS’ dedication to creating the ultimate audio experience for home theaters,” said Jon Kirchner, CEO of DTS. “For fans that are unable to travel to Dallas to watch the Steelers and Packers, DTS wants to make the at-home Super Bowl listening experience as immersive and authentic as possible.”
Over thirty five international broadcasters will televise Super Bowl XLV in more than 180 countries and territories. The game will be broadcast live in more than 30 languages, including 10 different languages from Cowboys Stadium. The live broadcast begins at 6:00 p.m. EST, 3:00 p.m. PST on Sunday, Feb. 6.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS’ corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom.