The Media & Entertainment Services Alliance announced that Microsoft will demo its SmartGlass technology at the 2nd Screen Summit, which will held during CE Week in New York on June 27, 2012.
The Hollywood IT Society announced that its first Hollywood IT Summit will be held March 17, 2011 at Pepperdine University in Malibu, CA.
DiscMail Direct, an industry coalition representing manufacturers, packagers and creative services companies involved in the use of optical media for direct mail applications, has been announced. The group has also joined the Direct Marketing Association (DMA) and is managed by the Media & Entertainment Services Alliance (MESA).
BluFocus Inc. announced the launch of its 3D-Focus Laboratory, which will provide services in the areas of 3D testing, certification, consulting. It will also offer a THX Certified High Performance 3D demonstration and testing environment for device manufacturers, content owners and producers to use as needed during their production process.
The Content Delivery & Storage Association (CDSA) announced that it has named the Media & Entertainment Services Alliance (MESA) as its association management company of record. According to the statement, MESA’s first responsibility will be to manage the continued rollout of CDSA’s newly updated and expanded international Content Protection Certification Program next year.