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TCL and SENSIO Consummate 3D Relationship

SENSIO announced that TCL Multimedia will integrate SENSIO’s Hi-Fi 3D and S2D Switch technologies in TCL’s 3DTVs.

For more information visit: www.sensio.tv ; www.tcl.com


Unedited press release follows:

SENSIO and TCL Announce an Agreement for the Integration of SENSIO Technologies in 3DTVs

SENSIO® Hi-Fi 3D and SENSIO® S2D Switch will be available to TCL customers

HUIZHOU, CHINA and MONTREAL, CANADA–(July 16, 2012) – TCL Multimedia Technology Holding Ltd. (TCL) (HKSE:1070), a global leader and technology innovator in consumer electronics and SENSIO Technologies Inc. (SENSIO) (TSX VENTURE:SIO), a pioneer in 3D-image processing, today announced the signing of an agreement for the integration of the SENSIO® Hi-Fi 3D and SENSIO® S2D Switch technologies in TCL 3DTVs. This agreement cements the letter of intent (LOI) previously announced last January.

“We are pleased that our consumers will benefit from the superior image quality and effortless interaction solutions offered by SENSIO,” said Dr. Stan HU, Director of Business, Product and New Technology Planning at TCL. “The integration of SENSIO technologies in our 3DTVs definitely adds value to our products and they are key differentiators to remain ahead of the competition. This association is a natural evolution of our business relationship, and also reflects our commitment to offer the best TV experience to our consumers.”

“We are delighted that our association with TCL is moving forward,” said Nicholas Routhier, SENSIO President and CEO. “This agreement with a prominent leader in the industry is a major milestone for SENSIO and it will allow us to start applying our business strategy for the Chinese market. Making our technologies and solutions available to consumers in China is a foremost priority for SENSIO, and we expect this agreement to positively influence our next product offerings for this key market in the near future.”

SENSIO® Hi-Fi 3D is a unique frame-compatible technology for high-fidelity stereoscopic signal processing easily integrated into display products. Developed and refined by SENSIO for more than a decade, and deployed in the field for seven years, this mature technology has been trusted by the biggest names in content creation for pioneering and commercializing live 3D events in cinemas around the world, as well as for high-profile console games and VOD service.

The proprietary SENSIO® S2D Switch, which is protected by US and international patents, enables users to switch viewing mode of a 3D feed from 3D to 2D or between different 3D view modes. It supports the most popular frame-compatible formats covered by HDMI 1.4a, and is used by service providers supporting 3D today: side-by-side (SbS), top-and-bottom (TaB), checkerboard and SENSIO® Hi-Fi 3D.

For further information:

SENSIO and its technologies at www.sensio.tv

TCL and its products at http://www.tcl.com/en.php.

About TCL
Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence.

In 2010, TCL achieved global sales of RMB 51.87 billion, with a sales volume of 7.464 million LCD TV sets globally. TCL has established R&D centers and more than ten R&D branches in China, U.S.A., France and Singapore and owns 20 manufacturing bases globally, in China, Poland, Mexico, Thailand and Vietnam.

In 2011, the brand value of TCL had exceeded RMB 50.118 billion (USD 7.59billion), rising from 70th with RMB 690 million in 1995 to the No. 1 TV brand in China today. The elevation of this brand value represents TCL’s transformation into a truly global brand.

About SENSIO Technologies Inc. (SENSIO):
SENSIO Technologies Inc. (www.sensio.tv) has been leading the floor in bringing 3D video to the consumer since 1999. Its vision, expertise and state-of-the-art solutions, based on diversified stereoscopic image-processing technologies, have been trusted by some of the biggest names in the media and entertainment industries to power numerous industry firsts, initiate new business models and generate immediate revenue with a distinctive 3D offering.

SENSIO enables its clients to deliver the best possible 3D experience for the end-user through a broad portfolio of products, including its flagship, award-winning technology, SENSIO® Hi-Fi 3D. Through SENSIO solutions, consumers can access – with effortless interaction and complete peace of mind – 3D content of superior quality to common frame-compatible formats distributed over existing infrastructure (cable, satellite or over IP) and displayed using any existing digital equipment (cinema, home cinema, TV, game consoles or PC). SENSIO is listed on the Toronto TSX Venture Exchange.

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